To the promoting world, the Tremendous Bowl is like Christmas. It’s that particular time of the yr the place purchasers with airtime booked throughout the huge sport ask their Creatives to convey their A-game to compete in their very own ballpark – the league of promoting. It’s the place nice concepts and the right endorsements get the prospect to seize the eye of hundreds of thousands.
It price $7m for simply 30 seconds of airtime this yr. Right here’s a pattern of those who stood out for the best causes.
GM and Netflix present how manufacturers can promote one another effectively
Cross-brand promotions may be tough to tug off, doubly-so in such a chief spot because the Tremendous Bowl. There must be an affordable connection between the manufacturers, an attention-grabbing rationale, and a superb quantity of charisma. Enter Will Ferrell.
Uber makes use of nostalgia in an unfamiliar means
There’s all the time a wholesome quantity of nostalgia-tinged adverts throughout the huge sport. Most do their job effectively however are fairly forgettable. Uber took a enjoyable strategy to it, utilising updates to one-hit-wonder songs to advertise their Uber One service.
UBER ONE – ONE HIT FOR UBER ONE
Workday convey a rock star angle to superstar endorsements
Apart from cute youngsters or cute animals, probably the most trusted methods of getting consideration in a Tremendous Bowl advert is the superstar endorsement. As of late although, you must go some method to make it work, however Workday stood out through the use of celebs that convey a sure allure.
Workday Big Game Spot: Rock Star
The Farmer’s Canine reveals sentiment may be delicate
Sentiment in promoting may be very tough to get proper. Usually it’s too heavy-handed and comes throughout as overly schmaltzy or massively preachy. However this yr, a small firm confirmed the way to get the stability proper of their first ever nationwide advert.
Forever (Super Bowl) Extended Cut | The Farmer’s Dog
Ram-handle a delicate topic with originality and humour
America is a rustic that loves its vehicles, particularly their petrol variations. The producer, Ram, determined to sort out the tough topic that could be maintaining a lot of America’s male drivers from switching to an EV. Their tackle the trigger? Untimely Electrification. Yep, precisely what you’re pondering.
“Premature Electrification” | Ram Trucks
The takeaway
Originality will all the time seize consideration, but it surely must be performed in the best means. It’s so essential to get the best stability between standing out and being relatable and acquainted on your clients, and these are all nice examples of doing that effectively.
Unsure what that would seem like on your model? Get in contact and our staff of Creatives will help you get began.
Source link
