As social media continues to play an important function in the best way companies join with their clients and promote their model, the necessity for highly effective and environment friendly instruments to handle and create content material has by no means been better.
Writing, enhancing posts and tailoring them to a number of networks is time-consuming and writers usually get caught within the artistic course of. Guide writing and enhancing duties restrict the productiveness of social media managers, and drive executives to rent extra workers or accept much less content material.
The Advocacy Paradox
Asking your workers to advertise your organization’s content material on social media is a wonderful and confirmed solution to attain extra prospects and improve visibility. Nevertheless, repetitive content material posted by advocates harms the authenticity of the message and it’s generally “punished” by the social networks, making advocacy efforts much less efficient.
Uniform branded content material generally feels alienated and never personally linked to the advocates. Nevertheless, advocates normally keep away from creating new content material as a result of they don’t have time or inclination to do it.
Time for AI to Kick in
That’s why we’re so excited to announce the launch of our new AI-assisted instruments for savvy content material creation! Oktopost is the primary social media engagement suite to totally combine OpenAI’s cutting-edge GPT-3 know-how into its platform, empowering social media managers and streamlining their content material creation through the use of AI. This integration additionally equips advocates with custom-made posts that permit them to simply promote the corporate in their very own voice.
We’ve added 4 new instruments to allow AI-powered content material creation for social media:
Put up Wizard: This characteristic mechanically assists social media managers in enhancing chosen texts by remodeling them nonetheless they select. They will lengthen, shorten, simplify, and rephrase no matter they’ve been writing, in addition to alter the tone. It’s accessible within the Put up Console when creating social media posts, within the Inbox when writing remark replies, and within the Story Message Editor when crafting advocacy messages.
Message Mixer: This characteristic permits advocates to immediately rephrase any message on the Advocacy Board with superior AI to discover various variations, so the content material posted by them might be extra distinctive and have their very own type.
Content material Spark: This characteristic permits social media managers to auto-generate messages with AI. This manner they’ll immediately get a number of draft concepts for posts (together with related hashtags) custom-made for various social networks simply by pasting the URL of the web page they need to hyperlink to.
Story Slinger: This characteristic provides admins the power to mechanically generate messages from the enter of the Story Title and Description, to allow them to shortly fill out the content material that advocates will see in a Story.
Creating Content material That Resonate Higher with Completely different Audiences
These new instruments empower social media managers and advocates with superior AI capabilities that allow them compose and revise messages in a greater, sooner and extra environment friendly method. They will save valuable work time by mechanically enhancing posts and tailoring them to a number of networks, and producing content material for Tales to spice up productiveness.
The AI-powered instruments allow customers to simply modify and get new concepts for messages that may resonate with totally different audiences. They will leverage AI to shortly create and submit extra distinctive and fascinating social media content material. Doing so makes your advocacy content material really feel extra personalised and related so it should carry out higher on social media.
General, we imagine these new instruments will tremendously assist B2B firms to create extra genuine, private, and efficient social media content material, whereas additionally streamlining the method and saving time and sources. We’re excited to see how you’ll use them and sit up for listening to suggestions from you!
How do you’re feeling about our latest replace? Do you intend on utilizing AI in your social media content material creation?
As all the time, let us know what you think!
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