6 content ideas for B2B social media marketing – The Lead Agency

Social media platforms are flooded with new content material every day. In all of this noise, how will you minimize via the litter and get probably the most out of your organization’s social media presence?

If you consider the social media pages you comply with, they most likely all have this in widespread: they submit content material you’re genuinely enthusiastic about. However constantly posting new content material related to your viewers and stuffed with selection can take effort and time.

Whereas some posting spontaneity helps you keep away from being late to the bounce – you don’t need to submit about an replace weeks later when the second has already handed – planning offers you extra time to create useful content material strategically. By establishing a content material calendar that features posting dates and submit content material, you may map every part out upfront to make sure you submit high-quality content material recurrently.

For LinkedIn and Fb, the leading social media platforms used by B2B marketers, it’s recommended to post between two and five times a week. Once you submit this usually, sharing numerous sorts of content material avoids posts turning into too monotonous and offers a wonderful alternative to showcase your model in several artistic methods.

Take your B2B social media marketing up a notch with these six content material concepts.

1. Weblog posts and thought management for B2B social media advertising and marketing

In case you have a backlog of blogs in your web site, you may simply incorporate them into your social media calendar. There’s no must create any new pictures or movies – write your social media submit and also you’re good to go.

Posting blogs that discover fascinating and insightful matters positions you as an business skilled and trusted supply of knowledge. It’s additionally an effective way to carry consideration to older weblog posts or let followers know you’ve simply posted new content material.

Writing blogs takes time and power, and posting this content material on social media is an effective way to benefit from your arduous work.

2. Trade information and traits

When firms continually attempt to promote on their social media accounts, this will get outdated rapidly for followers. By posting a wide range of content material, you may strike a steadiness between promoting and offering worth to your viewers.

Sharing business information and traits, comparable to regulatory adjustments or developments in expertise, is one strategy to change up your standard content material. It retains your followers up-to-date on what’s taking place in your business, whereas additionally supplying you with an opportunity to elucidate what these adjustments imply for them and what you are promoting. As well as, it establishes your organization as a educated supply for business insights.

3. Instructional movies for B2B social media advertising and marketing

Animated movies are a artistic and fascinating strategy to repurpose content material, comparable to weblog posts or downloadable sources. You may also use present movies created for different channels like your web site.

The Facebook algorithm prioritises high-quality, original video content, which suggests the sort of content material is extra prone to attain many individuals.

Social media customers are additionally more likely to engage with content that comes in the form of a video. Movies generate about 1200% extra shares than textual content and picture content material mixed.

With excessive attain and engagement possible, bear in mind to hyperlink to the unique content material to drive visitors to your web site from individuals who need to discover out extra.

4. Firm information

Did you lately win a enterprise award? Possibly you simply hosted a profitable occasion, hit an thrilling milestone or obtained licensed to an business normal.

Showcasing firm information on social media highlights your achievements and your work behind the scenes, which you’ll then have fun with followers and staff.

One other facet may contain bringing consideration to worker accomplishments, comparable to congratulating a crew member on their current promotion.

5. Buyer success tales

Many firms embody testimonials and case research on their web sites – why not submit these in your social media channels?

By highlighting real-world examples of how your options have helped others, you may reveal the worth of your choices in a tangible and relatable manner. This builds belief and establishes credibility, which is invaluable in a aggressive enterprise panorama.

92% of B2B buyers are more likely to purchase after reading a trusted review. In the event you’re not doing this already, it’s properly value incorporating constructive suggestions into your social media content material.

6. Steadily requested questions

Corporations usually discover they obtain the identical questions again and again. You might have even written a webpage to reply these steadily requested questions.

By addressing widespread questions on social media, you present customers with clear and direct posts which might be informative, fascinating and resolve uncertainties they’ve round your services or products. It might additionally assist followers discover ways to get probably the most out of your options.

In the event you’re enthusiastic about growing a B2B social media marketing technique, get in touch with us at present. Alternatively, ask about our different B2B marketing services, which embody B2B content marketing, B2B email marketing, B2B search engine optimisation and B2B branding.