• Elon Musk is asking Twitter customers to “like” adverts to assist enhance engagement on the platform.
  • “Press the guts,” he tweeted on Friday in a remark about an advert for Hyundai.

Elon Musk seems to be relying on assist from his 128 million followers to extend engagement of advertisements on Twitter.

The “Chief Twit” is asking on Twitter customers to remark and like some advertisements on the platform, in an obvious try to spice up interplay.

Musk commented on a Hyundai advert that includes actor Kevin Bacon. On Friday he tweeted: “Press the guts.” The advert solely attracted about 2,000 likes and a few 123,000 views.

“Check out the Doritos pyramid scheme,” Musk additionally said in a remark responding to a immediate in a Doritos advert, together with a smiley face image. The advert has had greater than 8.5 million views however solely about 6,000 likes.

It comes as CNN reported that about half of Twitter’s prime 1,000 advertisers in September have been now not spending on the platform within the first weeks of this yr, citing knowledge from digital advertising evaluation agency Pathmatics.

Musk reportedly met with Twitter engineers this week to debate his declining view rely on tweets, Platformer reported.

“That is ridiculous,” Musk informed employees, in accordance with Platformer, which cited a number of sources with direct information of the assembly. “I’ve greater than 100 million followers, and I am solely getting tens of 1000’s of impressions.”

He additionally fired a top engineer at Twitter who mentioned his reputation on the positioning was waning. The employee urged it was on account of an absence of public curiosity since he purchased Twitter, per Platformer.

Twitter did not instantly reply to Insider’s request for remark made outdoors regular working hours.




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