The Power is robust with Disney’s Super Bowl 57 commercial.
On Sunday, previous to the matchup between the Kansas Metropolis Chiefs and the Philadelphia Eagles, Disney debuted a shock Tremendous Bowl 57 advert in honor of its upcoming a hundredth anniversary, which takes place on Oct. 16, 2023.
The minute-and-a-half advert, titled “Disney100 Particular Look,” will air through the recreation as a shock for followers and options scenes from iconic Disney IP, together with a number of moments from the Star Wars franchise; sequences from animated movies similar to Lion King, Frozen and Encanto; and behind-the-scenes moments from stage productions, theme parks and followers.
“As we commemorate our historic 100th anniversary, it’s exceptional to look again at Walt Disney’s legacy and his passionate pursuit of excellence that proceed to propel the corporate ahead immediately. We’re extremely grateful to the generations of individuals everywhere in the world for being such a particular a part of our historical past and for inviting our tales and characters into their lives over the previous century,” CEO Bob Iger stated in an announcement. “Disney100 represents a celebration of all of our followers and households, and our storytellers and inventive visionaries whose skills and imaginations have created the magical moments that make Disney such an everlasting a part of the worldwide tradition.”
Together with the advert, Disney touted its upcoming anniversary occasions in an announcement, together with Disney100: The Exhibition having its world premiere at The Franklin Institute in Philadelphia, PA, on Feb. 18, The occasion is about to carry Disney tales to life by revolutionary and immersive know-how, in keeping with the corporate.
Along with the shock advert, Disney is reportedly set to debut several trailers during the Super Bowl touting its upcoming theatrical releases from Pixar, Marvel Studios and Lucasfilm. Trailers are at present anticipated for The Little Mermaid, Guardians of the Galaxy Vol. 3, Elemental and The Marvels.
In fact, the timing of the celebration advert could get referred to as into query. In a current earnings name, Iger introduced a serious reorganization, which dissolves Disney Media and Entertainment Distribution Group, a division created below former CEO Bob Chapek, in favor of three completely different segments: Disney Leisure, ESPN and the Parks, Experiences and Merchandise group. Amid the reorganization, and large subscriber and income losses, the corporate plans to lay off 7,000 employees.
Throughout the reorganization announcement, Iger additionally acknowledged that the corporate will lean into confirmed IP, with motion pictures deliberate from the Toy Story, Frozen and Zootopia franchises.
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