In a single small step for mankind however a large step for the web, Comcast Xfinity is again within the Tremendous Bowl with a 30-second spot that recreates the enduring Apollo 11 moon touchdown.
The industrial is designed to announce the arrival of the Xfinity 10G community, a know-how that has been in growth for years and can convey the subsequent technology of WiFi to market.
The advert, accomplished in partnership with company Goodby Silverstein & Companions, will air throughout the third quarter of the Tremendous Bowl 57 matchup between the Kansas Metropolis Chiefs and the Philadelphia Eagles. An prolonged model may also air throughout Comcast’s social platforms and YouTube.
Lance Acord from Park Photos directed the spot, which stars SNL veteran Will Forte and Apple TV+ For All Man Form actor Chris Bauer within the recreated Apollo 11 lunar touchdown. Nonetheless, viewers rapidly study the entire thing is simply a part of a futuristic online game.
As the 2 astronauts revel of their historic feat, a gaggle of younger avid gamers seems on the moon to interrupt the information of the arrival of 10G (and inform the astronauts that they’re simply online game characters).
“10G is Xfinity’s moon-landing second,” Jim Elliott, GS&P govt inventive director, stated in a press release. “What it can allow for human connectivity is nothing wanting awe-inspiring. We felt the event demanded an equally miraculous movie, and Lance Acord was the right associate to assist us revisit such a big second in human historical past with a distinctly enjoyable, trendy twist.”
Sister firm Peacock can be showing within the Massive Recreation with a 30-second spot dedicated to its new hit sequence Poker Face, which streams solely on the platform.
For the most recent Tremendous Bowl 57 promoting information—who’s in, who’s out, teasers, full adverts and extra—take a look at Adweek’s Super Bowl 2023 Ad Tracker and the remainder of our stories here. And be part of us on the night of Feb. 12 for one of the best in-game protection of the commercials.
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