Animals Electric Slide Their Way Into Jeep’s Super Bowl Ad

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In the event you watched Jeep’s Tremendous Bowl advert and thought to your self “Wow, animals positive do love an electrical Jeep,” you’re by no means getting invited to a different wedding ceremony.

Sure, Jeep went to the music-and-animated-animals properly earlier than with its “2022 Earth Odyssey” advert for its electrical Cherokee final yr. Sure, it obtained a faux dinosaur in on the motion for a tie-in with the latest Jurassic Park sequel just a few months later. However snagging Marcia Griffiths to remix her iconic (and, at some capabilities, obligatory) model of Bunny Wailer’s “Electrical Boogie” for a Tremendous Bowl advert promoting its 4xe hybrid electrical automobiles is simply seizing a criminally neglected alternative.

With assist from inventive company Highdive and animation and particular results agency The Mill, Jeep picked up the place it left off final yr by highlighting the silence of 4xe automobiles’ electrical mode and letting the music do the work. The dancing animals approve, however the soundtrack supplied by Griffiths, dancehall famous person and producer Shaggy and backing vocalists Amber Lee, Jamila and Moyann.

“We’ve introduced ‘Electrical Boogie’ into the long run with our new technology of 4xe electrified lineup to encourage our drivers and a brand new technology of listeners,” mentioned Olivier Francois, world CMO of Stellantis. “We’d like to think about the business as a pure extension of our acclaimed ‘Earth Odyssey’ spot, with our Jeep 4xe automobiles and the animal kingdom getting in rhythm with nature.”

Initially written by Bunny Livingston (greatest generally known as Bunny Wailer of the unique Wailers), “Electrical Boogie” was a modest hit for Griffiths when she first recorded it in 1983. When the Miami Sound Machine obtained their arms on it for a remix in 1989, nonetheless, it climbed up the charts in 1990 and accompanied the Electrical Slide that’s graced wedding ceremony, commencement events, cookouts and myriad different household gatherings since.

“Our collective purpose was to place the highlight on Marcia and her outstanding voice whereas capturing the genuine tradition that the music represents,” Shaggy mentioned.

Jeep caught video of Griffiths and Shaggy recording the music in a Jamaican music studio and can launch it on Shaggy’s social channels (Fb: @Shaggy, Instagram, TikTok & Twitter: @direalshaggy) through the subsequent few weeks. Jeep acquired world rights to the music and can embrace it in spots within the 100 international locations the place it sells automobiles across the globe. 

Unsurprisingly, Jeep is asking followers to make use of the music and do the Electrical Slide on TikTok whereas tagging their movies #Jeep4xeElectricBoogie.

“After I first recorded a remixed model of Electrical Boogie within the ‘90s, I by no means might have imagined that it will encourage a dance that also resonates with followers many many years later,” Griffiths mentioned.

The broad-reaching marketing campaign is a part of a wider world technique to introduce 4 all-electric Jeep SUVs in North America and in Europe by the top of 2025. As a part of its general technique, Jeep desires 50% of automobiles offered within the U.S. to be absolutely electrical by 2030, with 100% of p.c its European gross sales comprised of electrical automobiles by that point.

“It is a forward-thinking technique, on our path to turning into the main zero-emission SUV model on the earth and making certain that hundreds of thousands of Jeep followers proceed to have a planet to discover, embrace and shield,” mentioned Christian Meunier, Jeep model CEO.

CREDITS

Shopper: Stellantis / Jeep
Advert or Marketing campaign: “Electrical Boogie”
Jeep model CEO, Christian Meunier
Chief World Advertising Officer, Stellantis, Olivier François
Senior Vice President and Head of Jeep model North America , Jim Morrison
Senior Vice President of Advertising, Stellantis – North America, Marissa Hunter
Head of Jeep Model Promoting, Nicole Pesale

Company: Highdive
Co-Founder/CCO: Chad Broude
Co-Founder/CCO: Mark Gross
ECD: Nathan Monteith
Artistic: Matt Collier
Artistic: Wayne Robinson 
Artistic Director: Jorge Pomareda
Artwork Director: Gaby Strnad
Copywriter: Frank Viglione 
Accomplice, Lead Account Director: Kaley Lambeth
Account Director: Melody To
Head of Manufacturing, Govt Producer: Jen Passaniti
Govt Producer: Carolina Velez
Senior Producer: Lindsay Vetter
Director of Enterprise Affairs: Kelley Beaman
Senior Enterprise Affairs Supervisor: Joanna Peltier

Editorial: Cutters Chicago
Govt Producer, Cutters: Heather Richardson
Producer: Yianni Frangos
Editor, Cutters: Michael Lippert
Assistant Editor, Cutters: Jackie Cohen

Superstar Expertise Procurement/Music Supervision: Artistic License

Music: Carried out and Produced by Shaggy, Co-produced by Shane Hoosong. Combined by Robert “Hitmixer” Orton

Music Consultants/Producers: South Music
Artistic Administrators: Matt Drenik, Dan Pritikin
Sound Design: Robin Holden
HOP: Ann Haugen
Producer: Allison Lapinski

Manufacturing: Mill Path
Director: Nic Yiallouris
Producer: Peter Keenan
Director of Pictures: Paul Meyers

VFX:
Artistic Director: Andrew Pellicer, Carsten Keller, Fabian Frank
VFX Supervisor: Andrew Pellicer
Govt Producer: Larissa Berringer
Producer: Mike Trivisonno, Jamie Hughes, Elle Lockhart
Shoot Supervisor: Andrew Pellicer
2D Lead Artist: Andrew Pellicer, Johan Alfort
3D Lead Artist: Ted Harrison
2D Artist: Rex Carter, Sandra Ross, Harimander Khalsa, Tamir Sapir, Rob Hagan, Seki Doru Ondun, Lucas Carracedo, Gangadharam Raja, Priyansh Gupta
3D Artist: (animation) Chris Welsby, George Rigby, Rachel Ward, Fatih Dogan, Jesus Parra, Shiny Rajan, Mari Chung, Gog Mkrtchyan (asset) Fiona Taylor, Jean Grandgirard, Joao Pires, Khaled Sabry, Maximilian Mallmann, Paolo Ceresa, Silvia Bartoli, Shane Dioneda (generalist/lighting) Will Laban, Jack Enever, Margaux Huneau, Luke Webster, Quentin Mourier, Anthony Bloor, Jeff Masters, Steve Eisenmann (fx simulation) Hamish Ballingall, Luke Dadley, Paul Carouge, Thanos Topouzis.
End Artist: Anthony Jarvis
Matte Portray: Derry Frost, Paresh Kumar Swain
Designers: Leidy Junco, Adrian Navarro, Devin Hayes
Storyboards: Syd Fini
Manufacturing Coordinator: Allison Hemingway

Coloration:
Colourist: Paul Yacono
Govt Producer, Color: Krista Staudt
Color Producer: Denise Brown
Color Help: Gemma Parr, Jacob Suffern, Joni Brandenburg, Rachel Phillips

Audio: One other Nation
Sound Design/Combine: Peter Erazmus 
Audio Assistant: Lucas Hansa 
Govt Producer, Audio: Louise Rider 
Producer, Audio: Josh Hunnicutt
Managing Director, Audio: Tim Konn

Footage Sourced and Licensed by STALKR
Govt Producer: Colleen Cavanaugh Anthony
Archive Producer: Alexis Everhart
Challenge Supervisor: Randall Collett
Researchers: Aaron Sharper, Jeffrey Harland, Brandi Self, Jen Tam, Lauren Wackell