Jeff Bezos settled on Amazon after trying via the dictionary for an “A” identify. It was not the unique identify of the corporate.
Amazon is without doubt one of the largest and most profitable firms in historical past. It’s so ubiquitous that you just most likely don’t consider the rainforest that bears the identical identify. However how did Jeff Bezos provide you with it?
What Was Amazon’s First Title?
It’s laborious to think about Amazon not being referred to as “Amazon,” however that wasn’t the primary identify chosen by CEO Jeff Bezos. After shifting to Seattle, Washington in 1994, Bezos included the corporate with the identify “Cadabra, Inc.”
In accordance with Brad Stone’s e-book “The Everything Store,” “Cadabra” was a reference to “abracadabra,” to recommend utilizing the shop would work like magic. The Cadabra identify didn’t stick round for lengthy, although.
Only a few months later, after a lawyer misheard the identify as “cadaver,” Bezos determined to discover a new identify. At first, Bezos and his spouse needed relentless.com, however it sounded too unfriendly. Awake.com and browse.com have been additionally in consideration—all three nonetheless redirect to Amazon.
Why Did Jeff Bezos Name His Firm Amazon?
Within the time earlier than Google Search dominated the web, being on the high of alphabetical lists nonetheless mattered. That’s what led Bezos to awake.com and one other identify, “Aard.”
Ultimately, Bezos settled on the identify everyone knows—Amazon.com. Because the story goes, he was trying via the dictionary and appreciated “amazon” as a result of it sounded “unique and completely different.” Amazon just isn’t solely the identify of a rainforest, but in addition the biggest river on this planet. Bezos mentioned he deliberate to make Amazon the most important bookstore on this planet.
Bezos felt that branding was extremely necessary for his firm, particularly as a web-based firm. The remainder is historical past, and now tens of millions of individuals purchase all the pieces from tech products to home goods from a web site. The unique goal of the corporate—books—remains to be an enormous arm, however Amazon does a lot extra these days.
Did Amazon’s identify play into its success? It’s laborious to know for certain, however identify actually doesn’t damage. It’s solely attainable we might all be shopping for moveable battery packs from Cadabra.com and reading eBooks on our Cadabra Wand eReaders.
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