9 last-minute Valentine’s Day SMS marketing ideas [with examples]

Studying Time: 8 minutes

Roses are purple, violets are blue. Valentine’s is simply across the nook — are you able to woo?

The season of affection is right here, and there’s by no means a greater time to share the love along with your prospects. Actually, this 12 months, 52% of customers plan to have fun the day and spend a mean of $192.80. And regardless of inflationary pressures, Valentine’s Day spending is predicted to rise by 8.4% this 12 months.

Your prospects are able to spend — they simply want the right provide. In fact, to promote the right provide, you want the best message, too. Right here’s a fast information on how one can capitalize on SMS advertising this Valentine’s Day:

Why is SMS advertising a superb alternative for Valentine’s Day?

Nothing says “I like you” like a personalised textual content message. Not solely is SMS advertising one of the environment friendly methods to achieve your prospects, however it additionally presents a private contact that different channels can’t match.

63% of survey respondents ages 18 to 44 want expressing their love by means of textual content messages on Valentine’s Day — and there’s no cause to exclude your prospects, too. SMS orders grew by over 900% from 2020 to 2021, which reveals the growing shift to text-based communication.

Plus, not like electronic mail advertising, SMS advertising doesn’t take as a lot time to put in writing or ship. You may rapidly craft just a few Valentine’s Day texts and schedule them to exit upfront for optimum impression.

9 Valentine’s Day SMS advertising concepts for the last-minute enterprise

Valentine’s Day is all about the proper phrases, so ensure you know the right ones! Listed here are 9 Valentine’s Day SMS advertising concepts to get your prospects saying “I like you.”

Make a love-ly provide

Present your prospects some love with an unique Valentine’s provide. Create an unique Valentine’s Day assortment which prospects can solely buy through the promotion interval. Embody a hyperlink to the gathering within the SMS and show the gathering identify in a Valentine’s impressed font.

Don’t have an unique assortment? Merely create a group of any purple, heart-themed, or love-inspired objects. Rebrand and put it on the market, so it appears Valentine’s associated and embody a hyperlink to the gathering in your message.

SKIMS, for instance, promoted its Valentine’s Day Assortment with a easy, but efficient message. Energy phrases like “hottest” and “particular” immediately make the provide really feel extra thrilling. The SMS additionally features a preview of the gathering so prospects can see what’s on provide.

Professional Tip: Use energy phrases like to maximise engagement along with your provide. Listed here are some phrases you need to use:

• Mindblowing
• Unique
• Don’t miss out
• Restricted
• Ends quickly

Share a particular provide code

Nothing says love like an unique provide code. Give your prospects one thing to swoon over with a particular Valentine’s Day-only provide code. This code could possibly be something from free transport, a reduction off their total buy, and even double reward factors after they purchase from the gathering you’ve created.

Embody the promo code in your textual content so your prospects can use it when buying. You can too add the hyperlink to your SMS that applies the code at checkout.

Spherical Desk Pizza provided a 14% low cost and known as a pizza dinner “romantic,” immediately reframing the provide in a method that appeals to {couples}. They’ve included the hyperlink and the promo LOVE14 so prospects can rapidly redeem the provide.

Professional Tip: Make the provide as straightforward to make use of as potential. Give particulars on how prospects can avail the provide and ensure the hyperlink or code is working correctly.

Create a last-minute reward information

Generally, folks simply can’t resolve on the proper reward. Don’t allow them to miss out – give them a serving to hand with a last-minute Valentine’s Day reward information.

Embody objects out of your retailer that would make nice items and customise the listing in accordance with who they’re shopping for for – their companion, pals, or members of the family. Categorize objects into sections like ‘romantic items’ or ‘friendship items’ and even items for her or him to assist your prospects save time.

Bloomingdales promoted their Valentine’s Day Present Information to assist prospects pick the right current. They featured several types of items and included a hyperlink to the reward information so prospects might store immediately from it.

Professional Tip: Embody objects at varied value factors that cater to all budgets.

Provide in-store pickup

Individuals simply want that nudge to get out the door and purchase. Allow them to know that in the event that they hurry, they’ll obtain their objects in time for Valentine’s Day by providing in-store pickup.

Embody a hyperlink to the place prospects can discover the shop nearest them and spotlight every other advantages of ordering on-line, like free transport or unique reductions after they use the service. Additionally, remind them of the pickup deadline, in order that they don’t miss out.

Macy’s capitalized on the sense of urgency by stating prospects “nonetheless have time.” They included the timeframe and a hyperlink to their retailer locator for straightforward entry.

Professional Tip: Make the ordering course of as seamless as potential. Embody all obligatory info like retailer places, opening occasions, and every other necessities for in-store pickups.

Be considerate

Not everybody celebrates Valentine’s Day, and it’s additionally essential to be delicate to folks’s feelings. Provide your prospects an opportunity to choose out of any Valentine’s Day-related messages in the event that they’d like.

Whereas this may occasionally appear counterintuitive, it could present prospects that you simply care about their preferences and respect their needs. It’s an unbelievable option to construct belief and reveals that you simply’re thoughtful of their wants.

Revel Nail gave prospects an choice to choose out of Mom’s Day textual content messages, displaying they needed to be respectful of people that discovered the vacation troublesome. Additionally they made certain prospects knew they weren’t excluding them from all messaging.

Professional Tip: Make it clear to prospects that they’ll choose out whereas nonetheless letting them know they’re particular to you.

Unfold some like to the women

Galentine’s Day is a day for celebrating feminine friendships, so why not present appreciation to the particular women in your prospects’ lives?

Create a Galentine’s Day-themed marketing campaign and embody low cost codes or particular presents. Showcase tales from highly effective girls or inspiring quotes so as to add a private contact. You may promote merchandise that will make nice items for the particular women of their lives.

Greetabl referenced Parks and Recreations’ Leslie Knope, who popularized the time period “Galentine’s Day.” They included a purchase 4 get 1 free provide to encourage prospects to buy their feminine pals.

Professional Tip: Encourage prospects to purchase bulk or bundle objects to allow them to reward a number of folks directly.

Ship your prospects a particular reward

Gifting has all the time been a key a part of Valentine’s Day, and it’s a good way to indicate prospects how a lot you respect them.

Ship your prospects a particular Valentine’s Day-themed reward, or add a freebie to their order after they buy from you. It could possibly be one thing so simple as including sweets with every supply or sending everybody who purchases a product on the 14th of February a shock reward.

Chamberlain Espresso requested prospects in the event that they’d wish to be their Valentine and provided to ship chocolate bars with each order on their web site. It was a good way to indicate their prospects they care whereas encouraging them to buy with them.

Professional Tip: Ensure that the reward you select is one thing that your prospects will use or respect. Personalize it to make it further particular.

Have fun singlehood

Valentine’s Day isn’t nearly {couples}. It’s additionally a day to deal with your self and have fun singlehood. Encourage your prospects to embrace their “me time” by giving them a particular low cost or freebie.

You can too create a particular marketing campaign to indicate that singlehood is one thing to be celebrated. Function merchandise they’ll use to pamper or deal with themselves and even create a problem round self-love.

Keranique provided a 40% sitewide sale to prospects who needed to deal with themselves on Valentine’s Day. Additionally they reminded prospects when the sale was about to finish in order that they wouldn’t miss out.

Professional Tip: Make it straightforward for purchasers to make the most of your presents by together with clear call-to-action buttons or hyperlinks in your messaging. Remind them of time-sensitive presents.

Provide last-minute transport

On the subject of Valentine’s Day, one factor’s all the time sure: folks neglect about it till the final minute.

Provide last-minute transport so prospects can nonetheless get items to their family members earlier than Valentine’s Day. Embody a particular notice or card that they’ll add to the reward as nicely and allow them to know that they’ll nonetheless make the day particular even when it’s on the final minute.

Farmgirl Flowers provided last-minute supply to verify prospects might nonetheless categorical their love and appreciation. They included a hyperlink the place prospects might enter the recipient’s zip code and select from a number of last-minute bouquets.

Professional Tip: Ensure that your transport occasions are correct and be clear about any further prices for last-minute supply.

Present your love this Valentine’s Day

It doesn’t matter what kind of enterprise you will have, there are many artistic methods to make Valentine’s Day give you the results you want.

Get artistic and give you particular presents and campaigns that may delight your prospects. From reductions to reward bundles to last-minute transport, hold prospects in thoughts when arising with concepts to allow them to categorical their love on Valentine’s Day.

And, after all, should you want a hand, Omnisend is right here to assist. Our platform provides you all of the instruments you must create stunning, efficient SMS (and electronic mail and push) campaigns that may make your prospects fall in love along with your model.

If you happen to’re sending prospects to your web site (by means of Fb adverts, social media posts or different), ensure that to seize their cellphone numbers or emails with our ready-to-launch popups:

Writer bio

Kiran Shahid is a content material advertising specialist who creates compelling, data-driven content material for B2B SaaS corporations. With over 9 years of content material writing expertise, Kiran has contributed to profitable campaigns for tech corporations equivalent to HubSpot and Helpjuice. In her spare time, you’ll find her making an attempt out meals from totally different cuisines or reserving her subsequent journey journey. Join with Kiran on LinkedIn or take a look at her website.

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