Practically all the excitement about AI prior to now a number of months has been round utilizing AI instruments like ChatGPT for textual content and Dall-E for photographs to entry and manage knowledge discovered on the general public Net. Much more fascinating to me, and the place billions is being invested by VCs proper now, is how AI works with proprietary content material.
There are lots of ways in which companies can faucet the potential of AI to work with knowledge that they personal. I’ve been utilizing AI, together with instruments from Recently.ai and ChatGPT, to assist me with my increase my very own writing. As nicely, there are numerous firms utilizing AI to govern their very own knowledge and promote that as a product to clients. I’ll share examples of each.
This submit, a part of a collection I’m writing throughout the month of February, will take a look at only a few methods to faucet AI proper now. Right here is final week’s submit: Generative Artificial Intelligence and the Future of Marketing.
How ChatGPT can increase writing
I exploit ChatGPT for issues like summarizing a protracted article I’ve written into one paragraph or turning that very same article right into a bulleted record of takeaways.
I can drop in a speech summary and ask the AI to create just a few kickoff questions for a moderator to ask throughout the Q&A after my speech.
To create the headline of this weblog submit, I entered the primary paragraph of the submit into ChatGPT and with a immediate to create a weblog submit headline and this was what got here again: “Unlocking the Potential of AI with Proprietary Content material: The Way forward for Funding”. Not good, nevertheless it was useful for me to then edit that suggestion moderately than craft a headline from scratch.
Recently.ai turns my books and blogs into social content material
I’m a author. I’ve written or co-written 13 books, a dozen or so eBooks, round 100 journal articles, and one thing like 1,500 weblog posts. Each single a kind of has potential for sharing on my social networking accounts, particularly Twitter and LinkedIn.
For greater than two years, I’ve been utilizing Lately.ai for precisely this function. I drop a guide chapter or the hyperlink to a weblog submit into Recently.ai and it rapidly generates brief type textual content content material that may be shared on my social feeds. What’s nice about it’s that it’s my content material and over two years Recently.ai has been educated on my voice!
I used to be so impressed with Recently.ai after I first noticed it that I invested within the firm and joined the advisory board.
My good friend Kate Bradley Chernis, CEO of Recently.ai says: “OpenAI (ChatGPT) excels at creating giant quantities of lengthy type content material from very minimal enter, however the tone and voice of that content material cannot match the tone and voice of the person. Whereas Recently.ai applies what we confer with as a ‘style-transfer’ rewrite to switch longform content material, so it’s within the actual voice of the person. Recently’s skill to interrupt down the DNA of efficient messaging and customise its learnings to any particular person or model provides it the power to generate content material it is aware of could have the utmost engagement and attain on social media. Our AI requires human coaching. We do not exchange, we increase.”
Shutterstock AI Picture Generator
It’s fascinating that Shutterstock, a big inventory photograph supplier the place many entrepreneurs go to buy images to legally use for advertising has struck a cope with OpenAI to make use of their expertise to generate new photographs from prompts. The important thing to the Shutterstock AI Image Generator is that the info set used to coach the AI is all from licensed content material.
To create the highest picture on this weblog submit, I used Shutterstock’s AI with the immediate “Colourful stylized drawing of a author at work on a typewriter”. I really feel extra snug utilizing photographs created from licensed photographs moderately than from the general public net so I’ll seemingly use this often.
In an upcoming submit, I’ll take a look at among the moral and authorized ramifications of AI.
Kai.ai for self-discovery and well-being
For the previous few days, I’ve been experimenting with Kai.ai, a conversational AI companion for self-discovery and well-being. The dataset that Kai.ai makes use of is proprietary content material created by the corporate’s staff of consultants and validated by their human companions on precise dialog inside Kai.ai. In terms of vital wellness and psychological well being communications, creating the content material from consultants, moderately than from the general public net is vital.
Right here’s what Emily Zaccardi, Head of Advertising and marketing at Kai.ai instructed me about how the service is used: “Younger individuals message with Kai immediately on iMessage, Discord, WhatsApp or telegram for ongoing reflection… It isn’t an app! Our mission is to assist younger individuals notice their potential in a wholesome manner. Why? The general public well being disaster in psychological well being is drastically affecting youthful generations, and a lot of the locations they spend time on-line do not assist them develop a important sense of self-worth. (They usually make it worse.) Final yr, 100,000 younger individuals voluntarily thanked Kai for serving to them get via one thing of their life.”
If you wish to dig a lot deeper into these concepts, try the Marketing AI Institute, a media, occasion, and on-line training firm making AI approachable and accessible to advertising and enterprise leaders world wide.
Advertising and marketing AI Institute has a free, digital AI for Writers Summit on March 30 that I’m planning on attending.
Disclosures: I’m investor in and an advisor to each Recently.ai and the Advertising and marketing AI Institute.
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