Tray.io, a low-code automation and integration platform, launched its new Lead Lifecycle Administration operate, which is designed to repair leaky lead funnels and recapture misplaced income. The brand new answer seeks to assist RevOps groups break down interdepartmental silos, acquire full visibility into the customer journey and unlock income.
As a part of the Lead Lifecycle Administration launch, the Tray platform now presents:
- Greater than 80 distinctive templates and ready-to-use workflows for lead seize;
- Pre-built connectors to combine and automate RevOps processes throughout advertising, gross sales and RevOps instruments; and
- Streaming log knowledge to triage and resolve course of bottlenecks.
“Monolithic platforms and outdated approaches to steer lifecycle administration now not meet the wants of recent advertising organizations and infrequently result in a disjointed purchaser expertise,” stated Wealthy Waldron, CEO and Co-founder of Tray.io, in an announcement. “Gross sales Ops, Advertising and marketing Ops and RevOps groups typically spend intensive time manually stitching collectively apps or depend on ineffective, out-of-the-box integrations usually present in advertising automation platforms to have interaction with their prospects. Combining low-code automation with best-in-class martech additional maximizes the effectivity of the RevOps tech stack and finally enhances the shopper journey.”
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