Final April, Warner Media bought Discovery and have become Warner Bros Discovery, then deliberate to mix its HBO Max and Discovery+ streaming providers into one. Many customers fearful about price increases, however now it appears like that’s not taking place.
In line with a report from the Wall Street Journal, Warner Bros Discovery will shift its technique and ditch the plan to merge its two common streaming providers utterly.
The report says that unidentified insiders confirmed the information after the corporate realized combining an costly service like HBO Max with the inexpensive Discovery+ may alienate present Discovery subscribers. The thought is that customers gained’t need to pay considerably greater costs.
In January, HBO Max raised its costs for the primary time ever, now costing customers $16 per month. For comparability, Discovery+ is $5 monthly with adverts or $7 with out. Combining the 2 would have seemingly delivered one streaming service that might price upwards of $20 monthly, which doesn’t sound too interesting.
As a substitute, it appears like we’ll get an all-new streaming service just like HBO Max, which may very well be referred to as “Max” that’ll provide all of your typical HBO content material together with most Discovery+ content material. Nonetheless, the corporate will proceed providing Discovery+ as a stand-alone choice for its customers.
Per the WSJ report, Warner Bro Discovery needs to bolster its main streaming service with out cannibalizing the greater than 20 million customers that actively get pleasure from Discovery+. The insiders additionally point out a brand new utterly free ad-supported platform that might provide just a little from each, however we’ll have to attend and see.
Both approach, it appears like HBO Max is altering sooner or later. We’re simply undecided the way it’ll look when that point comes. I believe the corporate ought to hold each but provide a bundle low cost just like what’s accessible with Disney+, ESPN, and Hulu.
by way of Deadline
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