Most homepages are a handful of tweaks away from producing a dramatically greater variety of electronic mail subscribers.
For instance, Tera Wages lately 5x’d the variety of new leads her homepage drives every day—all by making use of just a few easy modifications anybody can duplicate.
On this put up, I’m going to stroll you thru precisely what Tera did so you possibly can apply the identical framework to your individual homepage.
Let’s dive in.
The #1 Objective of Your Homepage
First issues first—except you might be an ecommerce firm, the #1 objective of your homepage must be to generate new electronic mail subscribers (AKA leads).
When you promote consulting, teaching, or on-line programs, your homepage guests are virtually by no means going to be able to buy no matter you promote instantly.
And when you promote your services or products over the telephone, they’re hardly ever going to wish to guide a name with you instantly.
Don’t soar straight to the highest-friction motion you could possibly presumably ask them to take.
As a substitute, maintain it easy. Deal with fixing ONE frequent drawback in your best-fit clients. And current that resolution within the type of a free useful resource they will obtain in trade for his or her electronic mail handle (AKA a lead magnet).
Making this free useful resource the important thing focus of your homepage
Earlier than and After: How Tera Took This Homepage from 6 to 30 New Leads Per Day
Let’s begin with the unique model.
This was the earlier above-the-fold part for Connection Codes, an internet course enterprise constructed by a wedding and household therapist:
(There’s a photograph lacking in that rectangular area on the fitting…however you get the image.)
Keep in mind what I mentioned earlier? That is precisely what it’s best to NOT do if you’re an internet course creator—lead with a CTA in your course.
Once more, 99.9% of homepage guests aren’t prepared to purchase from you but. So as a substitute of letting them bounce, seize their electronic mail handle.
That approach, you possibly can heat them up with content material and simply convert them once they’re prepared to purchase.
So…what’s one of the simplest ways to get extra electronic mail signups? Construction your above-the-fold part like the brand new model Tera made:
It’s straightforward to see why the web page is now producing 5x as many electronic mail subscribers each day.
It solely wanted 3 components:
- A transparent, easy headline that focuses on a typical drawback.
- A free useful resource that solves the issue.
- An electronic mail opt-in type.
You’ll additionally discover that Tera collapsed all these distracting navigation bar hyperlinks into one “Web site Menu” button. Good transfer! You wish to decrease competitors in your guests’ consideration.
Prepared to use Tera’s method to your individual web site? Preserve studying.
Learn how to Create the Good Lead Magnet for Your Homepage
The right lead magnet in your homepage is the one you possibly can create rapidly.
Significantly.
Don’t spend weeks creating the world’s biggest PDF from scratch.
As a substitute, take into consideration useful content material you’ve already created.
What are your hottest weblog posts?
Which emails to your checklist have gotten essentially the most opens and clicks?
Make an inventory of all of them. Then determine the one which helps clear up the commonest drawback your viewers faces.
For instance, let’s say you’re a canine coach.
If considered one of your hottest weblog posts is “5 Instructions Each Pet Ought to Be taught First,” you possibly can simply condense it right into a downloadable PDF and supply it as a free information.
To create your headline, merely tie in a painful drawback the information solves.
On this case, we are able to borrow Tera’s headline construction to rapidly create a number of concepts:
Able to cease cleansing up messes and have an obedient canine?
Able to cease dropping sleep to a disobedient canine?
Able to cease begging your pet to obey?
Then, merely current your free information as the answer.
It’s actually that easy.
Check Out Tera’s Case Study for the Full Story
I lately sat down with Tera to get the total scoop on her homepage optimization. Plus, she additionally crammed me in on the Black Friday / Cyber Monday marketing campaign that 10x’d her earlier 12 months’s course gross sales.
Click here to check it out now!
Source link
