It’s no secret that advertising throughout the Super Bowl is a reasonably large deal. With time slots in excessive demand (and, clearly, at a high cost), one query arises every yr: How can a budget-savvy firm faucet into that Big Game fervor with out truly shopping for a Tremendous Bowl advert?
With its latest marketing campaign, Anytime Health is answering that query. Teaming up with AOR Mischief @ No Mounted Deal with, the model’s “Anytime Anytime” marketing campaign gives viewers an opportunity to win free memberships and a grand prize of a visit to anyplace on the planet with an Anytime Health.
To unfold the phrase, Anytime Health has launched three quick teaser movies. “Anytime Anytime” exhibits a fitness center fanatic understanding, describing all the various instances somebody may say anytime throughout the Huge Sport. As an illustration, “in case you ask a buddy when you possibly can come over, they usually say ‘anytime,’ doesn’t depend—it needs to be on TV.”
In “Clearing Up the Confusion,” the announcer makes certain contributors are conscious that phrases like “typically” and “oftentimes” don’t depend. In the meantime, “Listening to Take a look at” exhibits a examine in motion the place a listener raises a hand each time they hear the phrase “anytime.”
“No occasion captures folks’s undivided consideration just like the Huge Sport. So we needed to actually give folks one thing to pay shut consideration to and switch this yr’s Huge Sport right into a sport followers might play at residence,” mentioned Mischief’s group inventive administrators, Howard Finkelstein and Ross Fletcher, in a press release.
“It’s soccer meets bingo. Straightforward for anybody to participate—identical to the model’s promise to make health straightforward for anybody to participate—with prizes which reinforce Anytime’s dedication to health actually anytime, anyplace on the planet,” they defined.
This marketing campaign will play out on social media, with viewers invited to notice anytime they hear “anytime” with the #JustHeardAnytime hashtag on Twitter and Instagram. It’s supported by OOH in Phoenix, the place the sport will happen Feb. 12.
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