TikTok to begin testing feature to reset ‘For You’ page

TikTok’s ‘For You’ web page by no means ceases to current eerily-appropriate movies all because of its algorithm. Nonetheless, there might quickly be a approach for customers to reset the machine and begin recent.

Apparently, a brand new characteristic is within the works dubbed ‘Refresh.’ A TikTok spokesperson confirmed the characteristic is being examined. As soon as enabled, it could provide a approach for customers to scrub the slate. At the moment, TikTok makes an attempt to cater movies to you all primarily based on how you utilize the app. Whether or not it’s search phrases, movies watched, or pages you’ve visited, it’s all used to curate your For You web page.

TikTok hopes to supply a approach for customers to reset the movies which might be served. Maybe the assortment of movies merely isn’t entertaining anymore. Or possibly your For You web page has crossed over into content material that isn’t related. Both approach, a solution could also be on the horizon.

It’s stated that the testing part will start within the subsequent few days. Nonetheless, as soon as it has begun, solely a small collection of customers can have entry to the Refresh characteristic.

TikTok’s algorithm has all the time been underneath the microscope of regulators and authorities officers. In Canada, and to a a lot bigger extent within the U.S., considerations over how the Chinese language-owned app secures consumer information are consistently a subject of dialog.

Final month, TikTok staff admitted that the algorithm is constructed to resolve what does viral. That is on high of TikTok workers and mother or father firm ByteDance additionally taking part in a component in an inside apply referred to as “heating.” Naturally, this has led to fairly a dialog on the validity of TikTok’s For You feed and whether or not movies are organically fed to customers.

Late final yr, TikTok did roll out a characteristic to allow customers to quickly see why videos end up on their For You page. When clicking the ‘Share’ button, customers can now see a ‘Why this video’ choice, which reveals why the video got here throughout their web page. The corporate claims this selection is as a result of firm’s want to be extra clear.

By way of: The Verge