Broadcasting giant Warner Brothers Discovery (WBD) has promoted its veteran tv marketer Rebecca Rørmark to senior vp, head of streaming advertising for Europe, Center East and Africa (EMEA) forward of the launch of its world platform.
Rørmark, who was beforehand vp of promoting within the Nordics, initially joined the Discovery Channel in Norway in 2013. WBD was fashioned in 2021 following the merger of the Discovery Channel with Warner Media.
Her promotion comes forward of the launch of WBD’s world streaming platform, bringing collectively Discovery+ and HBO Max content material. It’s going to initially go reside within the U.S. and Latin America later this yr earlier than rolling out throughout Europe in 2024.
In her new function, Rørmark shall be tasked with heading up the evolution of the streaming manufacturers in EMEA, in addition to subscriber recruitment and progress within the area via advertising.
She is going to report back to the worldwide chief advertising officer for direct-to-consumer Patrizio Spagnoletto.
“I really feel very privileged to be becoming a member of this extremely gifted crew at such an important time in our enterprise as we work collectively in the direction of launching an enhanced streaming service that may ship the most effective of what Discovery+ and HBO Max have to supply. Shoppers are craving nice content material, ease and consolidation, and I consider we are going to ship what they’re searching for with our enhanced product,” Rørmark stated in an announcement.
The promotion follows an announcement by one other streaming platform Tubi, which has signed a content material deal within the U.S. with WBD to broadcast 14 branded channels that includes 225 titles, together with all seasons of “Westworld,” “Raised by Wolves,” “Legendary,” “FBoy Island,” “The Nevers,” “Discovering Magic Mike,” “Head of the Class,” and “The Time Traveler’s Spouse.”
Over 90 Warner Brothers movies may even be included within the deal throughout the channels, together with “Mad Metropolis,” “A Scanner Darkly,” “With Honors,” “50 Cent: Refuse 2 Die,” “Angus,” “Honest Sport,” “Fearless,” “Hearts in Atlantis,” “Different Individuals’s Cash” and “Sibling Rivalry,” amongst others.’
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