TelevisaUnivision’s 2023 upfront occasion simply obtained larger.
Prime line
TelevisaUnivision has revealed the plans for its 2023 upfront week event. The corporate will maintain a morning occasion on Tuesday, Could 16, at a brand new venue: Pier 36 in New York.
Between the strains
TelevisaUnivision is opting to vary venues from its 2022 location, the Jacob Javitz Middle, to Pier 36 primarily based on demand. The 2022 turnout led to a packed occasion and standing room solely admission by the point the presentation began.
The corporate can even provide a digital choice.
“We look ahead to gathering the business on Could sixteenth to have a good time the power and keenness of the Hispanic neighborhood as solely TelevisaUnivision can,” Donna Speciale, president of U.S. promoting gross sales and advertising, stated in a press release. “And produce to life the premium content material and capabilities that can allow manufacturers to attach and win massive with our large viewers.”
In 2022, the corporate welcomed greater than 200 new shoppers and secured double-digit quantity progress for its best upfront outcome in seven years.
“TelevisaUnivision is mainly now checked out as a media firm equal to all the opposite media firms within the market. And it’s not any Hispanic firm. It’s a media firm with enormous progress potential,” Speciale told Adweek following the corporate’s upfront presentation final 12 months.
Backside line
TelevisaUnivision’s new venue is simply the newest replace for 2023 upfront week occasions.
Paramount made headlines in December by saying it might skip its usual Carnegie Hall presentation for smaller meetups with shoppers and companions. Quickly after, each Netflix and YouTube introduced they’d maintain occasions throughout Paramount’s vacated Wednesday afternoon time slot.
Disney will also change venues for 2023, holding its Could 16 occasion at North Javits Middle as a substitute of Basketball Metropolis in New York.
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