Analytics agency Jumpshot shuts down
In 2020, following essential articles about its knowledge assortment and gross sales practices, analytics agency Jumpshot was shut down by its mother or father firm Avast.
Jumpshot was made well-known inside the search engine optimization trade by SparkToro founder Rand Fishkin’s (closely criticized and broadly circulated) zero-click evaluation and displays.
Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot had been “secretly harvesting” customers’ shopping habits, packaging it and reselling with out their full information.
Fishkin defended the corporate and faulted the publications for what he mentioned was incomplete and biased reporting.
Learn all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Dig deeper:
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
< January 29 | Search Marketing History | January 31 >
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Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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