Karla’s App of the Week: Canva

By Karla Sanders, Engagement Supervisor at Heinz Advertising

Advertising professionals love stunning, eye-catching branding with nearly interesting content material supplies that can seize their superb buyer’s consideration. Nevertheless, it’s no secret within the business that nice designs normally include a price ticket via monetary investments in software program and a major degree of coaching wanted to grasp the artwork of designing.  

That was the world earlier than Canva. Canva has democratized design due to its tens of hundreds of templates and nearly limitless customizability choices. By way of Canva, everybody can now create logos, posters, infographics, web site banners, and invitations (the checklist goes on) in minutes slightly than months. That’s a disruptor on the planet of inventive design and considering!  

What’s Canva?

Canva is a photograph and video editor in a single graphic design app. The device has gained international reputation due to its user-friendly interface and design. Anybody can create spectacular social media posts, movies, playing cards, flyers, photograph collages, and extra with one-tap animations and the usage of out there free templates.  

No design expertise or experience is required to navigate and be a grasp in utilizing Canva. It’s out there on iOS, Android, and the online. Canva creators actually made it easy and simple for anybody on the planet to design. 

You is usually a member for FREE or with a charge to have a “professional” membership.  ‘Canva Professional’ means that you can construct totally custom-made templates, however the free version of Canva solely means that you can work with pre-designed Canva templates. With Canva Professional, you possibly can develop reusable, totally branded templates which can be simpler for what you are promoting or line of labor. 

Abstract of Options

Right here is an outline of the varied features of Canva.  

Video

• Video to mp4 
• Free inventory movies 
• On-line display recorder 
• Video resize 
• Video to gif, gif to video 
• Photographs to video 
• Take away audio from video 
• Rotate video, transitions 
• Add textual content to video 
• Crop and merge movies 
• Add music to movies 
• Sound results for video 
• Video filters, mirror video 
• Video splitter 

Photograph

• Circle crop and picture cropper 
• Textual content to picture 
• Photograph blur, photograph results 
• Add textual content to photograph 
• Background remover 
• Inventory images 
• Frames, borders, straightener 
• Mix photographs 
• B&W picture filter, vignette 
• JPG to PNG, JPG to PDF, picture converter device 
• Mirror, brighten, montage, flip, rotate, sharpen 
• Add watermark 

Model

• Textual content Animations 
• Design and photograph grids 
• Icons, textures, stickers 
• Speech bubble 
• Clear photographs 

Workplace and Enterprise (out there in Canva Professional) 

• Canva Stay – have interaction your viewers with Canva Stay, a characteristic that enables them to take part in your shows 
• Sticky notes – jot down your concepts in customized sticky notes on-line that your teammates can simply see and work off 
• Model Equipment – pre-set your model’s fonts, colours, and brand for a unified look throughout all designs 
• Content material administration – one content material administration system on your total group 
• Magice Resize – to resize any design infinitely for any platform 
• Group Templates – create customized model templates and immediately share them along with your crew 
• Content material Planner – create, plan and schedule social media throughout your favourite platforms all from inside Canva 
• Invite Your Group – you possibly can invite your crew to affix and create content material in Canva  
• Animator – browse an enormous number of pre-designed templates to begin designing immediately 
• Premium Content material – get entry to Canva’s total inventory photograph, ingredient, video, and audio library 

FREE vs PRO vs TEAMS

Canva Free membership, because the title implies, is totally FREE. With such a membership, you need to use Canva indefinitely and it’s nice when you don’t have an enormous finances for graphic design. You may get entry to: 

• 250,000 free templates
• 100+ design layouts (social media posts, shows, letters, and many others.) 
• Lots of of hundreds of free graphic parts and images
• The power so as to add members to your crew and collaborate with them 
• 5GB cloud storage that you need to use for preserving your individual design belongings on Canva (i.e., uploaded logos, your individual images, and many others.). 
• The choice to save lots of your work into folders 
• The choice to export your work into numerous file codecs. 

Nevertheless, Canva Professional packs all the advantages that the majority entrepreneurs will want, resembling branding instruments.  Within the free plan you can’t add a brand, select your model’s shade palettes, add your individual typefaces, or just merge any of those options. 

Canva Professional

($119.99 for one particular person per yr) 

• 100 million premium inventory images, movies, audio, and graphics 
• Limitless options, folders, and premium content material 610.000+ premium and free templates with new designs each day 
• Set up your model’s visible identification with logos, colours, and fonts with us to 100 Model Kits 
• Create devoted folders for particular initiatives 
• Resize designs infinitely with Magic Resize Take away picture backgrounds immediately with Background Remover 
• schedule social media content material to eight platforms 
• Cloud storage (1TB) 
• 24/7 buyer help

Canva Groups

($149.90/yr complete for the primary 5 folks) 

• 100+ million premium inventory images, movies, audio, and graphics 
• Limitless options, folders, and premium content material 
• Model controls to make sure your crew’s designs keep on model 
• Designed for crew collaboration with approval workflows, exercise logging, assign duties, and roles 
• Create devoted folders for particular initiatives or departments 
• Flip your crew’s designs, shows, and paperwork into branded templates 
• Set which parts your crew can edit, and keep on-brand with template locking 
• Group stories and insights 
• Pay as you develop, and also you’ll be capable of reconcile prices for anybody who’s joined your crew earlier than every billing cycle 
• Cloud storage (1TB) 
• SSO 
• ISO 27001 certification and compliance 
• 24/7 buyer help 

In Abstract

I personally love Canva, and I’ve been utilizing it for a number of years now — for net design templates, LinkedIn, and different social media platform design wants.  I’ve a Canva Pro membership which permits me to get extra entry to templates and get pleasure from different advantages than the common FREE account. Canva is a good device to contemplate in case you are searching for a graphic design app that can make it simple to supply beautiful visible belongings while not having any graphic design abilities. One large motive for entrepreneurs to strive the device is how shortly customers can generate designs in a matter of minutes so entrepreneurs can give attention to different huge duties at hand. Say goodbye to lengthy design lead time and say howdy to productiveness, all due to Canva.