16 best examples of push notifications to increase conversions

Studying Time: 10 minutes

On the lookout for examples of push notifications?

You’ve landed in the appropriate place.

Push notifications have turn into probably the most vital marketing channels to focus on in 2023 and past.

When used appropriately, push notifications can assist entrepreneurs enhance model consciousness, drive site visitors to their web site or app, and enhance gross sales.

In accordance with a 2021 benchmark report, push notifications have a excessive opt-in charge throughout sectors starting from 45% to 85%.  

Omnisend’s e mail, SMS, and push advertising and marketing stats & trends report reveals push messages have a powerful 53.6% view charge and 30.3% conversion charge.  

Different research present the ROI of push notifications advertising and marketing might be as excessive as 3500%.

On this article, we’ll take a look at 16 of the very best examples of push notifications and the way you should use them to get extra conversions.

These push notification examples embrace:

• Transactional push notifications: These push notifications are despatched to customers in response to an motion they’ve taken. They’re used to verify a transaction, comparable to a purchase order, or to supply info comparable to delivery replace or flight delay.
• Promotional push notifications: You may ship push notifications to advertise a services or products. They can be utilized to supply reductions or to focus on new merchandise or options.
• Engagement push notifications: Engagement push notifications are despatched to encourage customers to work together with an app or web site. 

Deserted cart reminders, loyalty program updates, and reminders of upcoming occasions are some push notification examples on this class.

• Behavioral push notifications: Through the use of segmentation, you should use behavioral push notifications to personalize an expertise, comparable to exhibiting content material related to the consumer’s pursuits, or run re-engagement campaigns. 

Let’s get began with the very best examples of push notifications. However first, a fast recap on learn how to arrange push notifications on Omnisend.

How you can arrange push notifications with Omnisend

Organising push notifications on Omnisend is fast and simple. Ensure your web site has a SSL certificates earlier than getting began.

Omnisend’s push notification options are appropriate with Google Chrome, Mozilla Firefox, and Opera browsers.  

Now, the steps.

Step 1: Create an account on Omnisend.

Step 2: To attach your app to Omnisend’s platform, click on in your model title within the high proper nook and open the Apps tab.

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Step 3: Go to the Push Notifications app and click on the ‘Join now’ button.

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Step 4: Customise your marketing campaign by going to ‘Push notifications marketing campaign.’ Use the editor to edit your marketing campaign’s title, textual content, brand, and picture.  

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You may add icons or photos to marketing campaign and automate push notifications on Home windows and Android.

So as to add a picture (or icon) for campaigns:

• Click on on ‘Choose Icon Picture’ 
• Choose from ‘Laptop’ or ‘Use Picture from URL’
• Open to see the chosen picture in your push notification

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Preview the push notification earlier than hitting ‘Ship.’

Once you combine push notifications on your ecommerce site, an opt-in field seems when a prospect/buyer lands in your website. In the event that they select to decide in and permit push notifications, they’ll get added to your subscriber listing to obtain them.

Now, it’s time to deal with push notification concepts. Go forward and discover the 16 finest examples of push notifications we’ve listed beneath.

Greatest examples of push notifications

Listed below are a couple of inspiring examples of push notifications that may aid you create an efficient push advertising and marketing technique.

1. Omnisend to advertise attire  

Omnisend makes it simple to ship push notifications to your customers, and provides you the flexibility to customise the message and goal the notification to particular customers.

It permits you to simply ship push notifications to your clients, both by your app or by the web site, and they could be a one-time or recurring message. 

With Omnisend’s segmentation function, you may divide your clients into completely different teams, so that you could ship tailor-made messages to particular teams of shoppers.

Other than an easy-to-use editor to customise your push notifications, Omnisend provides A/B testing and advertising and marketing analytics. You may also mix push notifications with emails and different channels to maximise leads and conversions.

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Reternity, a luxurious streetwear model, is optimizing outcomes by combining push notifications with e mail and SMS advertising and marketing. After organising push notifications on Omnisend, the model witnessed a powerful open charge of 76%, which has inspired them to additional develop their funding in push notification advertising and marketing.

2. H&M for retargeting clients

One prime instance of push notifications to re-target clients and cross-sell/upsell primarily based on their buy historical past comes from H&M.

On this promotional and behavioral push notification instance, the model’s cellular app recommends cute boots to finish the look. That is additionally one other instance of how automation can work primarily based on particular triggers.

H&M’s app robotically recommends, by push notifications, merchandise that complement an merchandise the shopper has purchased.

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3. SuperJeweler for cart abandonment

Right here’s among the best examples of push notifications that function cart abandonment reminders.

That is an engagement push notification from SuperJeweler to remind the consumer that they haven’t accomplished the acquisition. Discover how SJ makes use of photos of the merchandise to entice the consumer to take the specified motion:

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4. AskLaila for browse abandonment

Customers generally browse the product classes and merchandise in your website and depart with out taking the following step. 

Right here’s one other engagement push notification instance from AskLaila, a market and native info service supplier, which acts as a browse abandonment reminder.

Like this net push notification instance, you may create automated flows to make sure an computerized push notification is distributed primarily based in your customers’ searching historical past.

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5. Degree Cash for behavioral triggers

This is among the finest examples of push notifications primarily based on behavioral triggers.

Degree Cash, a budgeting app, sends push notifications to assist its customers keep on high of their funds.

The cheerful tone utilized in these notifications helps the model forge a stronger bond with their customers by congratulating them and creating a way of accomplishment.

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6. Netflix for driving engagement

On this push notification instance, Netflix sends a easy ballot to get suggestions from its subscribers on the content material (“Flavorful Origins”) they’re watching presently.

The USP of this push notification is the minimalistic design—simply two CTA buttons that streamline choice making:

7. Jet for cart abandonment

Customers generally simply add merchandise to their cart however neglect to finish the acquisition. All they want is a pleasant nudge. 

As among the best examples of push notifications, Jet’s message makes use of lighthearted wording to acknowledge that the consumer may need simply forgotten to finish the acquisition.  

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Undergo our weblog on cart abandonment solutions to seek out extra methods of boosting your ecommerce income.

8. Nike for driving engagement 

Habits-based notifications can be utilized in some ways. You should use them to showcase related promotions primarily based on the customer’s searching historical past or congratulate them after they obtain key milestones.  

Nike is among the finest examples of push notifications that present key insights to encourage customers to realize their health targets.

The aim is to supply higher worth by providing insights, suggestions, and finest practices related to the product/trade:

9. BeautyMnl for triggering FOMO 

Sparking FOMO (concern of lacking out) in your promotional push notifications is an effective way to inspire folks to take the specified motion. 

By exhibiting clients that they are going to miss out on an important deal if they don’t buy earlier than an outlined time, promotional push notifications assist drive consumer motion. 

That is precisely what this push notification instance from BeautyMnl does. It was despatched at 11.05 a.m. to remind customers that only a few hours are left to get 91% off. 

The headline (Goodbye, 5.5 Tremendous Sale) and the query ‘are you actually gonna cross on this?’ reinforce the FOMO.

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10. 5-O Depot for quirky copy

Shoppers don’t need to be bombarded with formulaic messages that really feel like they’re coming from a robotic. Nor do they get impressed by one more boring ‘purchase now’ or ‘store now’ CTA.

To make your push notifications stand out from the remaining, there’s nothing like humor and wit. 

Humorous or quirky copy and a conversational tone can assist you immediately construct a rapport along with your prospects and encourage them to make a purchase order. 5-O-Depot’s message is among the finest examples of zany and efficient promotional push notifications.

The copy represents the model voice, which is casual and aligned with its goal customers. 

The opposite parts that make this push notification instance stand out are the reference to the day of the week, an incentive (save $25), and the usage of capital letters (NOW) to create a way of urgency:

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11. MoneyStream to be used of emojis

Subsequent in our listing of the very best examples of push notifications is that this one from MoneyStream, a information aggregator that delivers personalised content material.

One of many plus factors on this push notification instance is the usage of emojis, that are an effective way so as to add persona to your push notifications and make them extra partaking.

A research discovered that CTR (click-through-rate) for push notifications can go up by 124% when emojis are used.

What makes this promotional push notification stand out is that there isn’t any hardsell or any pushy CTAs. As an alternative, with a humorous tackle the awkward interactions many have with the supply individual, it attracts consideration to the article on self-driving vehicles.

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12. Fly Delta for transactional push notifications

Probably the most vital causes to make use of transactional push notifications is to ship well timed, related updates.

Many companies use push notifications to provide customers real-time updates on the standing of their order, together with dispatch and supply timings. 

These updates provide a number of worth as customers count on on the spot updates after they place orders, or examine their baggage when flying.

Right here’s one of many examples of push notifications from Fly Delta that gives real-time visibility into the journey of checked baggage. 

Being transactional in nature, the messages are easy and to the purpose:

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13. Lyft for promotional notifications

In relation to promotional push notifications, just a little flattery can go a good distance in pleasing your clients and gently nudging them to take the specified motion. 

Many manufacturers intelligently goal customers by telling them precisely what they need to hear. This will imply portraying your clients as ‘specialists’ within the discipline, pampering or empowering them, and boosting their shallowness with the appropriate phrases.

Right here’s one such push notification instance from Lyft, a well-liked ride-sharing service. Despatched on the finish of the day, it makes use of sensible wording to recommend that the consumer deserves the deal with of a shuttle trip after conducting rather a lot at work. It’s focused towards workplace employees:

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14. Maya for utilizing wit

On this push notification instance, Maya, a digital funds and monetary companies firm, makes use of each wit (“Un-bill-ievable”) and brevity to convey the advantages of utilizing the app.

After all, customers know precisely what they’re getting and what they should do to get the cashback:

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15. Starbucks for geofencing

A trending method to ship promotional push notifications is to make use of geofencing. It is a location-based know-how that enables manufacturers to mark a digital fence round their brick-and-mortar retailer or different areas of curiosity.

Each time a prospect enters this fence, promotional push notifications, comparable to this one from Starbucks, are robotically despatched.

Like different examples of push notifications, Starbucks makes use of personalization (“your favourite drink: Vanilla Latte!”) and a related provide to entice clients. Together with the primary title of the consumer is one other efficient method to join and re-engage clients.

And, to take pleasure in their favourite drink, all they must do is go to the Starbucks outlet at Oxford St.

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16. PLNDR for hyper-personalization

To spice up engagement and gross sales, your promotional push notifications must be hyper-personalized.

PLNDR’s messages are among the best examples of push notifications which can be tailor-made to every consumer. After figuring out what merchandise the customers are inquisitive about on their website, PLNDR pushes particular offers.

After all, as you may see on this push notification instance, it entices customers who’ve deserted carts with juicy provides (40% off plus free delivery):

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Able to get began with push notifications?

As you recognize by now, push notification marketing is an effective way to extend conversions and engagement.

We hope these 16 examples of push notifications have helped you give you your individual concepts on how one can create successful notifications that will drive more conversions and hold clients coming again for extra. 

Hold the message quick and to the purpose. Use viewers segmentation tools to personalize your messages and make them extra related. Incorporate photos, wealthy media codecs, and movies to make your messages extra interactive.

Get artistic along with your headlines and replica and put some thought into making it catchy and fascinating.

Don’t neglect to make use of timing and location-based triggers to ship well timed messages. Lastly, use A/B testing to optimize your message supply and engagement.

The important thing to getting your notifications proper is the software program you utilize. Be part of Omnisend and get began with a free account that provides 500 push notification credit. 

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