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The most recent smartphone gross sales estimates from analyst agency IDC says the December 2022 quarter noticed the largest-ever decline, with Apple promoting round 12 million fewer iPhones than in similar interval in 2021.
UBS just lately forecast that Apple may have offered 79 million iPhones in what would be the firm’s Q1 2023 results, and that that is solely slightly below the 80 million that, on common, the remainder of the market expects. Now IDC reports that the determine might be 72.3 million, which is under even the “road low” prediction of 74 million.
For a similar interval final yr, iPhone gross sales had been 85 million, so the brand new figures signify at 14.9% drop. That is nonetheless higher than the entire worldwide smartphone market, which in complete noticed shipments drop 18.3%, simply over 300 million gadgets int he quarter.
“We now have by no means [before] seen shipments within the vacation quarter are available decrease than the earlier quarter,” wrote IDC analysis director Nabila Popal. “Nonetheless, weakened demand and excessive stock prompted distributors to chop again drastically on shipments.”
Supply: IDC
“Heavy gross sales and promotions in the course of the quarter helped deplete present stock reasonably than drive cargo progress,” continued Popal. “Even Apple, which to date was seemingly immune, suffered a setback in its provide chain with unexpected lockdowns at its key factories in China.”
IDC believes that the figures mirror client concern over rising inflation, which can “push out any potential restoration to the very finish of 2023.”
It is not clear the place IDC sources its knowledge. Apple has not reported iPhone gross sales volumes in a few years.
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