Advertisers world wide this morning began their weekly routine with a giant problem accessing Google Advertisements.
Phrase shortly unfold throughout Twitter and LinkedIn, with affirmation from others that this isn’t an intermittent problem.
Google Standing Dashboard Confirms Outage
From the Google standing dashboard, the outage was confirmed this morning, January twenty third, at 8 am CST. You possibly can comply with the incident in real-time here.
As of midday CST, the problem has nonetheless not been resolved.
Google Advertisements Liason Ginny Marvin additionally took to Twitter to verify the problem:
We’re investigating stories of a difficulty with Google Advertisements. We are going to present extra data shortly. The affected customers are unable to entry Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Entrepreneurs took to LinkedIn and Twitter to voice their issues.
Why This Issues
Advertisers can’t handle or optimize their accounts with out correct entry to Google Advertisements.
Much more, Google Advertisements are nonetheless serving to customers, however entrepreneurs can’t see or react to real-time efficiency. When advertising and marketing {dollars} are at stake, this can be a large problem for corporations of any dimension.
When you’re used to weekly reporting, that’s one other process you gained’t have the ability to do till the Google Advertisements problem is resolved.
This outage is inconvenient for Google after their layoff announcement of 12,000 staff on Friday.
Whereas this outage is extra seemingly an premature coincidence to Google Advertisements, advertisers had been fast to place it collectively.
Abstract
Google Advertisements continues to be down for a lot of customers as of Monday afternoon. After the Friday announcement of 12,000 Googlers, questions have arisen if these layoffs have impacted the know-how and staffing that manages these platforms.
It is a growing story and can replace as Google offers extra data.
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