Breathing Life into B2B: How to Put the Human Back in Social

Catharina Sartori Mensak takes the recent seat to disclose her playbook for placing the human again in B2B social.

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Episode Abstract

Everyone knows B2B doesn’t have to be boring, however most organizations nonetheless aren’t getting it proper. So for the primary episode of Behind the Put up in 2023, we’re bringing within the professional!

Catharina Sartori Mensak, Content material Advertising Supervisor at Stahl is sharing her playbook on crafting humanlike, partaking content material that’s the reverse of boring.

Cat unpacks tactical methods to make your content material much less boring and extra genuine, even in extremely regulated industries. She believes that the businesses that win on social are those who dare to be totally different and consider social media as tales. Olivia and Cat discuss what it actually means to place individuals on the forefront of your technique and what that content material appears like in motion.

Keep till the top to listen to Cat’s playbook for private branding–P.S. step one is being your self!

Scorching Subjects:

• Creating genuine and humanlike content material for B2B
• Participating content material methods for regulated industries
• Tips on how to create a private model from scratch

Meet Cat

Catharina is a seasoned B2B marketer who’s labored in B2B for start-ups and scale-ups for the previous 5+ years and is now venturing into company B2B. Previously 3 years, she’s specialised in rising B2B LinkedIn pages organically and creating academic and human content material. She’s an enormous proponent of rehumanizing B2B advertising, and it exhibits in her private branding efforts.

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