Timothée Chalamet Considers His Options in New Apple TV+ Ad

With Apple TV+ persevering with to enlist many A-list skills each in entrance of and behind the digicam, it’s no marvel Oscar-nominee Timothée Chalamet is pleading to be part of it.

To create a little bit of buzz round Apple TV+’s star-studded content material, the model tapped Chalamet for its newest model marketing campaign, “Name Me.” Made in collaboration with artistic company TBWAMedia Arts Lab, the humorous spot highlights the platform’s authentic streaming content material in a follow-up to final 12 months’s “Everybody however Jon Hamm.”

“Name Me” follows Chalamet as he goes about his life at residence, at a crowded press convention and on set for a photoshoot, all whereas fantasizing about Apple TV+’s varied tasks. Fixated on why he doesn’t but have a job on the platform, the spot continues because it options the actors behind the platform’s most cherished characters, reminiscent of Jason Sudeikis from “Ted Lasso.”

Following Chalamet’s fantasy, the spot additionally offers some perception to some new titles coming to the streaming service, like Martin Scorsese’s Killers of the Flower Moon. Lastly, the spot ends with the actor sitting on his mattress with the Apple TV+ homepage on his TV. He dramatically falls backward with a last plea: “Hey Apple, name me?”

The marketing campaign launched on social channels on Jan. 20 and might be broadcasted through the NFL playoffs on Jan. 21 with a observe up of two new 30-second spots rolling out together with a particular spot made for TikTok.

Hung up on streaming

Since rolling out the streaming service’s related marketing campaign with Jon Hamm in 2022, Apple TV+ has not solely added to its already rising star energy however may very well be leaning into an ad-supported tier. The sign towards this motion comes after the model started looking for a head of gross sales in January.

Since its launch in 2019, Apple TV+ is the final of the streaming providers to not but combine an ad-supported tier.

You’ll be able to view “Name Me” on the model’s YouTube channel. The built-in marketing campaign will run on broadcast, digital, and natural social on the model’s social channels.