Alison Lomax Named as YouTube’s New MD for UK and Ireland

Google has promoted Alison Lomax to change into its managing director for video platform YouTube throughout the U.Okay. and Eire.

Lomax, who joined Google in 2011 as a part of its inventive company crew, was beforehand managing director of finance, automotive, marketplaces and journey, a place she took up final September.

“I’ll be working with Authorities and Coverage makers to make sure YouTube continues to guide in on-line security; and partnering with world-leading creators, producers, companions and broadcasters to ensure YouTube stays a significant power within the creator financial system, giving numerous British expertise a platform to thrive,” defined Lomax whereas asserting the promotion on LinkedIn.

This isn’t her first time working inside YouTube. In 2015, she was promoted to director of the model technique crew, which delivered the U.Okay. YouTube gross sales and advertising technique, and headed up a crew of 20 individuals.

Two years later, she fashioned Google’s U.Okay. life-style retail sector, main industrial partnerships throughout trend, luxurious, well being and sweetness.

Previous to Google, she held positions inside Tribal DDB, Company Republic and Beattie McGuinness Bungay.

Lomax takes on the accountability for working YouTube throughout the U.Okay. and Eire from Ben McOwen Wilson, who moved to change into the managing director of Google Play in EMEA final September. Beforehand, McOwen Wilson held the place of regional director of EMEA in addition to MD for YouTube for over six-and-a-half years.

Lomax additionally holds the place of government member and honorary secretary for Ladies in Promoting and Communications, in addition to being a director of Trans within the Metropolis, a corporation that goals to additional the inclusion of transgender, non-binary and gender range in enterprise.

Final month, Adweek broke the information of Debbie Weinstein taking on the managing director place of Google’s new U.Okay. and Eire. Weinstein will start in March, succeeding Ronan Harris, who moved to Snap having beforehand served as vp of world advertiser options for Google and YouTube.