It’s Not You, It’s M(Elon): Navigating Twitter with Brands and Media Leaving

As PR professionals, being current and lively on Twitter is a part of our daily routine. It’s our go-to for fast information hits, an area to work together with the media on a extra private stage, and naturally, someplace to take a break and catch some laughs. Nevertheless, with the drama surrounding Elon Musk’s buy of the app and the ensuing results that marred the top of 2022, it began feeling extra like a poisonous relationship than a instrument for skilled use. Each client manufacturers and journalists began changing into victims of Twitter’s new insurance policies and punishments, with manufacturers seeing faux accounts use their likeliness after the verification system modified, resulting in fraudsters posting dangerous content material whereas posing because the “verified” account. For journalists, a number of prime names within the trade had their accounts suspended with none clear rationalization as to why.

This has led to a mass exodus of manufacturers and journalists from the app, or considerably lowering their time spent interacting with it. Nevertheless, whereas we could not be capable of observe all of our favourite trade writers or tag some manufacturers in posts anymore, we don’t want to interrupt up with Twitter for good; there are nonetheless loads of methods through which we will work together with Twitter positively and professionally. 

Trending Matters

Trending matters are nothing new to Twitter, however now we have seen much less of an emphasis on and use of hashtags in Twitter’s on a regular basis use. Carefully following the trending matters for the day and week can present some nice concepts for bringing creativity and relevancy to social posts, headlines, and pitch hooks, in addition to preserve you on top of things on what the web is abuzz about on a day-to-day foundation.

Information in Actual Time

Whereas journalists is probably not utilizing Twitter to share their very own tales as a lot, they and the shops they work for are definitely nonetheless commenting on and sharing breaking information gadgets. Twitter is vastly useful for following breaking updates to tales which are creating in real-time. One nice instance of that is the trajectory of the FTX fallout. This was primarily a Twitter film between CoinDesk publishing their story on Alameda Analysis’s stability sheet, the tweets forwards and backwards between SBF and CZ, the “will they/gained’t they” of the potential acquisition and all the opposite tweet-worthy particulars that made up the threads.  

Sharing Success and Shopper Wins

In spite of everything, who doesn’t love a bit of humble brag on occasion? The shift in use from others gives us with a possibility to shift how we use the platform as effectively. A technique to do that is to show your personal or your organization’s timeline right into a stream of solely sharing shopper protection, promotions, and different related wins. It may be like a trophy case of bragging rights, and you may direct others to the profile to see all excellent news shares and sustain with all the nice work you and your company are doing!

There’s nonetheless quite a lot of uncertainty surrounding the way forward for the app, and unknown potential adjustments to return. The financials concerned in a multi-billion greenback buy are difficult at finest, and rounds of layoffs, a brand new paid subscription mannequin, and a fire sale of an odd assortment of things from Twitter HQ haven’t finished a lot to settle whispers of a possible bankruptcy down the road. Nevertheless, it’s nonetheless right here, and nonetheless functioning as a helpful instrument for PR professionals and companies, so use it when you obtained it, even when it means shifting your strategy to the platform a bit.