What Employer Branding Is And How To Build It For Your Business

Marketing Podcast with James Ellis

On this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James. James is the principal of Employer Model Labs in Chicago and is a born employer branding nerd whose mission is to create 1,000,000 employer model thinkers. He’s an creator, keynote speaker, practitioner, and podcaster with a wealth of expertise throughout a number of industries for nearly a decade.

Key Takeaway:

Regardless of the scale of your organization, you need to use an employer model to your benefit. With it, not solely may you be seen as a fascinating place for excellent expertise but in addition acquire critical enterprise outcomes – like decreasing recruitment prices and shortening search occasions! On this episode, James Ellis shares his insights on what precisely an employer model means and the way it’s doable to take advantage of out of yours.

Questions I ask James Ellis:

• [1:20] What’s employer branding and why does it matter?
• [2:29] Would you go so far as to say a major advertising and marketing message speaking about what an important workforce you may have and the way nice folks prefer to work there, is actually not a foul attraction message for patrons both is it?
• [4:46] How does any person want to start out eager about creating and speaking a optimistic employer model?
• [7:38] Tradition and employer branding are the identical in plenty of methods – would you say one is simply the communication of it in an outward method?
• [11:46] How do you measure employer branding and what’s the ROI?
• [13:39] Ought to employer branding be within the advertising and marketing division? And the way are corporations wrestling with marrying advertising and marketing, recruiting, and total branding?
• [15:50] There are many surveys on the market that present that folks will take far much less cash to work in a spot that focuses on creating an important ROI – would you ever use that sort of argument to get the ROI and sensible nature of this?
• [18:50] I inform folks all the time you must have a slender give attention to who’s a super consumer, and meaning you must inform some folks they’re not a super consumer. Would you recommend to some extent that as an organization the identical concept applies?
• [21:06] What has digital distant do business from home executed to this dynamic?
• [23:19] The place can extra folks join with you and discover out extra about your work?

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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Network.

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