Warner Music Group is managing the unique distribution and licensing rights to Drink Champs’ audio, a podcast beneath iHeartMedia partnered podcast community, the Black Impact, based by Charlamagne Tha God, in a transfer that goals to develop the podcast’s viewers.
Warner’s in-house podcast community, Interval Presents, has an unique deal to distribute and market the audio type of Drink Champs, a podcast hosted by hip-hop artist N.O.R.E. and document label govt DJ EFN. Within the podcast, the pair have boozy conversations with notable artists and celebrities like Dave Chapelle, Alicia Keys and Patti LaBelle. Drink Champs holds the No. 8 podcast spot within the U.S. on Apple Podcasts for the music class, per Chartable.
Interval Presents goals to develop the present’s viewers, mentioned Interval Presents common supervisor and WMG senior vice chairman of digital technique & enterprise improvement Allan Coye. Interval Presents is already certainly one of Drink Champs’ advert companions.
“[Drink Champs] are behemoths within the house. They’ve a terrific, long-running podcast … Our job is to proceed the trajectory they’re at present on,” Coye instructed Adweek.
Interval Presents has been rising as a podcast distribution companion for the reason that community’s begin in April 2022. It at present has 4 podcasts within the community, together with Drink Champs, with one other podcast popping out with actress Lupita Nyong’o and singer Jason Derulo. In August, Interval turned the distributing companion for the second season of Holding Court docket with Eboni Okay. Williams. Williams is a journalist and legal professional and has appeared on the Actual Housewives of New York Metropolis. In that very same month, Interval signed distribution offers with Tidal hip-hop podcast Rap Radar, hosted by journalists Elliot Wilson and “B. Dot.” Miller.
“We observed that podcast listenership rising, and lots of our distribution companions are spending lots of time, effort and cash there,” mentioned Coye.
Forward of an oncoming recession, podcast advert spend is predicted to develop to $2.2 billion by finish of 2023, a 27.2% year-over-year improve, in accordance with Oberlo. Podcast income elevated 28.6% year-over-year from $1.34 billion in 2021 to $1.73 billion final yr, per the report.
Revolt Media will proceed to be Drink Champs’ video distributor, which it has been since 2016.
Drink Champs’ first episode with the collaboration premieres January 27 throughout platforms like Apple Podcasts, Spotify and iHeart.
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