No, the opposite Paris.
Contemporary off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer time Olympics in Paris, France. And who higher to advertise Paris than one other Paris?
Throughout Saturday’s broadcast of the NFL Wild Card sport between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked off its advertising and marketing marketing campaign with a 20-second spot that includes Paris Hilton.
The spot opens with a silhouette of Hilton as she crosses by means of an extravagant room and opens the doorways to a terrace.
“Subsequent summer time, the eyes of the world will probably be on …” a voiceover says, as Hilton turns and finishes the sentence with “Paris.”
A quick-action sequence then highlights Olympic athletes and Parisian landmarks earlier than revealing the brand for the 2024 Olympic Video games and reducing again to Hilton.
“Oh, the opposite Paris,” she quips.
NBCU has a historical past of using the NFL’s large audiences to advertise Olympics protection, even airing the Winter Olympics after Super Bowl 56 in 2022. And although the Summer time Olympics don’t start till July 26, 2024, the corporate defined that the NFL playoff sport was the proper launching pad.
“Our promotion of the Olympics by no means stops. It’s a part of the DNA of NBCUniversal,” Jenny Storms, CMO, leisure and sports activities at NBCUniversal, stated in an announcement. “The attain and scale of the NFL Playoffs aligns with the start of our push to the 2024 Paris Olympics.”
Variations of the promo, which NBCU created internally, will run for the subsequent few months throughout the corporate’s platforms, together with linear, streaming, digital and social media. As well as, Hilton’s media firm, 11:11 Media, may even spotlight the marketing campaign throughout its digital channels and on Hilton’s private social media platforms.
“That is an unimaginable collaboration between NBCU and Paris and continues to focus on how Paris’ iconic private model interprets throughout genres and audiences,” Krystal Hauserman, CMO of 11:11 Media, stated. “At 11:11 Media, we’re devoted to creating enjoyable and related moments that sit on the epicenter of popular culture.”
As for Hilton, the movie star entrepreneur is “thrilled” to companion with NBC to assist reveal the Paris 2024 emblem.
“The Olympics are so iconic, and Paris is, after all, certainly one of my very favourite cities, so it’s been actually particular to have the ability to take part within the countdown to get followers excited in regards to the 2024 Video games,” Hilton stated.
NBCUniversal will broadcast the 2024 Paris Olympics (July 26 – Aug. 11) and the 2024 Paralympics (Aug. 28 – Sep. 8) throughout its networks and streaming service Peacock, holding the U.S. media rights to the video games by means of 2032.
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