Coho AI, a product-led revenue platform, secured $8.5 million in a seed funding round led by Eight Roads, TechAviv and a group of angel investors. The company plans to use the capital to enhance the capabilities of its platform.
Coho AI was created to help established companies that have reached product-market fit evolve into product insight-driven businesses. Coho AI seeks to spotlight product usage data, showing that it can be utilized throughout the customer journey to maximize growth. Specifically, the platform:
- Creates a single source of truth for all GTM teams and provides a 360-degree overview of every user and account at any point in time;
- Measures the value a prospect extracts from a product while defining customer journeys and surfacing recommendations to reduce drop-offs and improve growth;
- Automatically generates a customer health score; and
- Acts on real-time triggers that allow ongoing identification of growth opportunities in the entire customer revenue lifecycle.
“SaaS companies are in a unique position where they can actually measure the value their users extract from their products,” said Itamar Falcon, CEO of Coho AI, in a statement. “By correlating this information with data coming from customer success, sales and support, we create a customer observability platform, which is crucial to generating sustainable and proactive revenue growth. Securing our funding is a huge step toward our platform’s capability to help businesses succeed in a tough and unpredictable market, especially when KPIs are now more focused on sales efficiency and NRR. As revenue teams need more product insights, we aim to provide an out-of-the-box solution to a problem that companies tried to solve internally until now.”
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