L’Oréal Brow Magic made its debut at CES 2023 and it’s basically an eyebrow printer with 2,400 tiny nozzle and printing technology with up to 1,200 dpi resolution. It’s touted as the world’s first handheld electronic brow makeup applicator that uses augmented reality to provide users with the most precise brow shape in seconds.
That’s right, it uses L’Oréal’s Modiface AR technology and the device itself to scan the user’s face beore making recommendations for microblading, micro-shading, or filler effects. To start, simply open the L’Oréal Brow Magic app, scan you face with the Modiface brow reader, select the desired effect, move the printer across the eyebrow in a single, sweeping motion, and then apply a topcoat finish to lock in the look. Available later this year, with pricing yet to be announced.
The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships. Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process,” said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator.
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