” tag.
Step 9: Click the “Save” button to apply the changes.
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Advanced Facebook Pixel Usage
Certain standard events on your Shopify store are automatically tracked by the pixel. By analyzing this data, your business can better understand customer behavior. The following standard events are tracked automatically:
| Event name | Event description |
|---|---|
| View Content | When someone views any web page. |
| Add-To-Cart | When an item is added to an online shopping cart by a customer. |
| Add To Wishlist | When products are added to a wish list by visitors |
| Initiate Checkout | When a visitor clicks a sign-up, for example, a click to sign up for a trial. |
| Add Payment Info | When checking out, visitors enter payment information. |
| Purchase | When anyone reaches the thank you page after completing a purchase. |
| Lead | When a visitor clicks a sign-up, for example, a click to sign-up for a trial. |
| Complete Registration | When a visitor completes a registration form, for example, a sign-up for a service. |
Creating A Custom Conversion Using Facebook Pixel
Creating a custom conversion using the Facebook Pixel allows you to track specific actions visitors take on your website or web page. Custom conversions can be defined by specific URLs, button clicks, or purchases and help you better understand how visitors interact with your website. Let’s understand the customer journey on an online store before you start creating custom conversions.
- Select the “Events Manager” tab within Facebook Ads Manager.
- Click the “Create a Custom Conversion” button.
- In the “Create a Custom Conversion” window, enter a name for your custom conversion and select a category that best describes the conversion you want to track.
- Select the “URL” option under “Define Conversion by” and enter the page URL visitors will land on after completing the conversion. You can also use other options like “Button Click” or “Purchase” to define the conversion.
- Click the “Create” button to save your custom conversion.
- Once your custom conversion has been created, you’ll need to add the Facebook Pixel code to the website or web page where the conversion will take place. The code should be placed on the page that visitors will land on after completing the conversion.
You can create a Facebook ad targeting the custom conversion you just created. It allows you to track the effectiveness of your ad and optimize it for maximum performance.
How to Get More Sales with Facebook Pixel?
Install the Facebook Pixel on Your Website
To start using Facebook Pixel, you’ll need to install it on your website. It involves adding code to your website’s header or footer. You can find instructions on how to do this in Facebook’s documentation.
Set Up Conversion Tracking
Conversion tracking lets you see which of your ads lead to sales or other valuable actions on your website. To know how to set up Facebook Pixel conversion tracking, you’ll need to define the actions you want to track (e.g., purchase, sign-up, etc.) and create a conversion event in Facebook Ads Manager.
Retarget People Who Have Visited Your Website
The click-through rate of retargeted Facebook ads is 76% higher than that of other kinds of ads.
You can retarget people who have previously visited your website using retargeting. It can be a powerful way to bring back visitors who may be interested in your products or services but haven’t yet made a purchase. To use retargeting, you’ll need to create a custom audience in Facebook Ads Manager and create an ad set targeting that audience.
Use the Facebook Pixel to Create Lookalike Audiences
Lookalike audiences allow you to reach new people similar to your existing customers. To create a lookalike audience, you’ll need to use the Facebook Pixel to gather data on your existing customers and then use that data to create a new audience in Facebook Ads Manager.
Optimize Your Ads for Conversions
Use the data from your Facebook Pixel to optimize your ads for better results. For example, you can use the data to see which ads are performing well and which aren’t and then adjust your ad targeting or messaging accordingly.
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Bonus Tip: Event Setup Tool for Conversion Tracking
Since you have reached here, we want to reward you with a reward. As a bonus tip, we want to introduce you to the event setup tool in Facebook Business Manager. This tool is a great resource for non-tech-savvy individuals who want to easily set up website conversion tracking for their websites.
Conversion tracking allows you to see which actions on your website result in conversions, such as purchases or form submissions. By setting up conversion tracking, you can see which ads and campaigns are driving the most valuable actions on your website.
To use the event setup tool, log in to your Facebook Business Manager and navigate to the “Events Manager” section. From there, click on the “Event Setup” tool and follow the prompts to set up your conversion tracking.
The event setup tool will guide you through installing the Facebook pixel on your website and setting up specific events to track. You can choose from a list of standard events or create custom events to track specific actions on your website.
The event setup tool is easy to set up conversion tracking for your website, even if you have little knowledge or technical experience. By tracking your conversions, you can better understand which marketing efforts are driving the most valuable actions on your website.
Frequently Asked Questions: FAQs
What is Facebook Pixel?
The Facebook pixel is a piece of code you can place on your website to track conversions, build targeted audiences for future ads, and get detailed insights about how people use your website.
Why Should You Add Facebook Pixel to Shopify?
You should add FB pixel to your Shopify store because it allows you to track the performance of your ads, create custom audiences for future ad campaigns, and optimize your ads for conversions.
What are the Use Cases of Facebook Pixel for Shopify Stores?
Some use cases for Facebook pixel for Shopify stores include tracking the performance of ads, creating custom audiences for future ad campaigns, and optimizing ads for conversions.
Why Can’t I Connect Facebook to Shopify?
You may only be able to connect your Facebook to Shopify if you have set up a Facebook business account or properly linked your Facebook account to your Shopify store.
How to Test Facebook Pixel in Shopify?
To test the Facebook pixel in Shopify, you can use the Facebook Pixel Helper Chrome extension to see if the pixel is firing correctly on your website. You can also use the Facebook Ads Manager to see if the pixel is receiving data.
Where is Facebook Pixel on Shopify?
You can find the Facebook pixel in your Shopify dashboard’s “Online Store” section under the “Preferences” tab.
Where is the Facebook Pixel in Business Manager?
The Facebook pixel can be found in the “Pixels” section of the “Events Manager” in Business Manager.
Wrap Up
Facebook Pixel is valuable for a business looking to advertise on Facebook and drive results from their campaigns. If you are not already using Facebook Pixel, it is worth considering as it can help you get the most value out of your ad spend and drive conversions on your website. Following the above tips, you can use Facebook Pixel to drive more sales for your business. Remember to regularly check and analyze the data from your Facebook Pixel to see what’s working and what’s not, and make adjustments as needed!
If you’re looking to hire a digital marketing company to assist with online advertising, you should reach us! At Huptech Web, we are an affordable digital marketing agency that provides top-notch digital marketing services to our clients and helps them scale higher on the digital landscape!
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