Sales of computer graphics cards slump to lowest level in two decades

Demand for graphics processing units sank to a 20-year low in the third quarter of 2022, according to new data from the industry analyst Jon Peddie Research.

The report shows that desktop graphics card sales during the quarter fell to their lowest level since 2005, bringing further misery to chipmakers like Nvidia Corp. and Advanced Micro Devices Inc. Like many other products, GPU sales went through the roof during the COVID-19 pandemic as people sought more powerful computing hardware while staying at home. But the story has changed amid a global economic slowdown and demand is waning fast.

Jon Peddie’s 2022 GPU market summary Q3 report covers GPUs for desktops and laptops, as well as central processing units with integrated graphics chips. According to the report, AMD, Nvidia and Intel Corp. together shipped just under 6.9 million discrete desktop GPUs in the quarter, down 47% from the same period a year earlier. By way of contrast, Jon Peddie said the 2008 recession caused a similar 46% decline in GPU shipments between Q4 2007 (when they reached an all-time high due to the launch of Nvidia’s 8800 GT) and Q4 2008.

The two biggest players in the GPU market, by some distance, are AMD and Nvidia. According to the report, the former was hit much harder than the latter. While Nvidia’s discrete desktop GPU shipments fell 40%, AMD’s sales plunged by an alarming 74% year-over-year.

It’s well known that the GPU industry’s fortunes are linked to those of the personal computer market, and with the decline in sales of PCs, tablets and smartphones it was obvious that GPU manufacturers were going to suffer. However, the GPU market has been further hit by a unique factor. Jon Peddie’s data shows that GPU sales for cryptocurrency mining collapsed during the quarter – something that’s likely linked to the Ethereum merge, which saw the world’s second-biggest decentralized network adopt a new consensus algorithm that doesn’t require mining. In the report, Jon Peddie notes that Ethereum miners helped inflate GPU sales and prices in recent years, so their exit from the market has caused significant disruption.

Looking ahead, Jon Peddie pointed out that both AMD and Nvidia launched new flagship GPUs this year, namely the Radeon RX 7000 and RTX 4000 series GPUs. Those models are high-end GPUs, and the companies are both expected to launch lower-end GPUs in 2023, which could lead to a boost in sales.

Intel only entered the GPU market this year and its entry-level Arc Alchemist series GPUs helped the company to grab a 4% share of the overall market. Nvidia grew its market share by 10.2% to 86% overall, while AMD’s has fallen to around 10%.

Main photo: nanadua11/Pixabay Charts: Jon Peddie Research