UNICEF Campaign Highlights the Positive Impact of Kindness

“Behind our Christmas campaign is a concern, especially for the situation of children fleeing disasters around the world. The number of children forced to leave their homes due to war or natural disasters is currently historically high. This Christmas, 40 million children have been forced to leave their homes due to conflict or natural disaster. All of them are on the run to find safety and a better life,” added Laura Helaniemi, marketing and communications director of UNICEF Finland.

UNICEF hosts an online marketplace for people to buy and donate gifts to children who are in need of specific items.

CREDITS:

Advertising agency: SEK
Creative directors: Annu Terho and Heli Roiha 
Project director: Julia Jämsen 
Account director: Henri Kunnas 
Strategist: Reetta Kataja
Business director: Hanna Nordgren 
Production company: Directors Guild 
Executive producer: Ville Varesvuo 
Director: Pete Riski 
Director of photography: Matti Eerikäinen