What are you talking about today?

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and humanitarian efforts are underway.

Yes, people are still talking about personalization, attribution and an integrated marketing technology stack, but for the present a different topic is dominating conversations in the marketing and marketing operations communities. What can be done to help Ukraine?

Here are some initiatives I came across and there are doubtless many more. Omnichannel comms company MessageBird (owner of email platform SparkPost), launched a $10 million NGO fund to provide a platform to help coordinate humanitarian efforts from the global technology community. Netherlands-based, MessageBird has a hub and employees in Ukraine.

Sales enablement platform Outreach has announced it will no longer do business with Russian-based companies. CEO Manny Medina said: “While this is a small action, it is a principled one.”

Grammarly, the online writing assistant, was founded in Ukraine. CEO Brad Hoover said: “I’ve had the privilege of getting to know its vibrant culture and kind people over the past decade — that includes many of our resilient, unstoppable team members who are yet again facing stress and uncertainty.”

Wix team members from Lithuania drove to the Poland-Ukraine border, and along with Polish team members helped bring their Ukraine-based colleagues to safety. 

If you have other stories worth sharing, send them my way: [email protected]

Kim Davis

Editorial Director

Shorts 

Image of the day. Shared by Proof Analytics CEO Mark Stouse.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.