Happy Tuesday!
Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
If you’re looking to up your business’s content production without creating an overwhelming process for yourself, then you’re in luck! This article covers all the steps you need to take to simplify your content creation process, this includes:
- Identifying common challenges when upscaling content production such as bandwidth, productivity, and business goals.
- Find and retain reliable writers in your industry, and provide them consistent work and competitive pay.
- Reduce administrative time spent on content creation by creating a standardized onboarding process and taking advantage of automated systems.
- Get the content you want the first time by creating a standard briefing process and clear outlines.
Click the article linked above to learn more about simplifying your content creation process!
Email marketing has proven to be an extremely effective method of reaching and retaining customers. As long as your campaign is targeted and intentional, you can expect to increase brand awareness and improve sales. This is especially important for smaller businesses, as their marketing budgets might be a bit tighter.
This article covers ten reasons why email marketing is a must for small businesses including an increase in sales, it’s affordable, it’s personal, you can use segmentation, you can include a CTA, it provides value to your audience, and many more!
Click the link above to learn more.
Pinterest can be a great tool to use to drive traffic and increase sales, especially when combined with an SEO strategy. This is due to the fact that Pinterest allows visual content and posts to remain relevant for long periods of time, in a way, it’s like its own search engine!
This article covers 12 tips you can implement to optimize your pins for searchers, including:
- Setting up your profile for success
- Crafting the perfect bio
- Following other accounts to boost your visibility
- Making boards searchable
- Using strategic pin descriptions
- Getting verified
And many others… click the link above to learn more!
Sometimes it’s hard to find space in your marketing budget, especially if you’re a smaller business. You may not have the means to invest in big advertising campaigns or influencer marketing, etc. Luckily, Search Engine Journal has compiled a list of ten creative digital marketing ideas for local businesses.
This can include strategies such as collaborating with local/micro-influencers, writing your business into a local narrative, creating search-friendly content about your location, joining and engaging in local Facebook groups, forming a local partnership, and many more!
Click the link above to read the full article.
Shopify has become a huge part of the e-commerce industry, allowing businesses and brands to create their own websites and begin selling online. However, a lot of these businesses are remaining stagnant in their sales funnel because of their web design.
Luckily, our Solutions Manager, Brett, has put together a list of five tips you can use to upgrade your Shopify Site, including:
- Having a strong ‘About Us’ page
- Providing easy navigation for an optimal user experience
- Using high-quality photos
- Getting a GMB account to optimize for local SEO
- Taking advantage of the App store
Click the article linked for a more in-depth description of each!
Wrapping Up
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we looked at how to simplify your content creation process. We then moved on to explore ten reasons email marketing is a must for small businesses.
Next, we learned twelve tips to optimize your Pinterest pins for search. We followed this with an article on ten creative marketing ideas for local businesses. Lastly, we discussed five tips you can use to upgrade your Shopify Site.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!
Ellie is the Digital Marketing Coordinator at TechWyse. She’s passionate about all things to do with social media and content marketing. In her spare time, she enjoys cooking, gardening, and keeping active.
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