Meta (formerly called Facebook) has launched Facebook Reels globally thereby paving new ways for creators to make money on Facebook.
- Meta launched Facebook Reels in more than 150 countries for creators around the world to grow their communities.
- To help creators earn money from Facebook Reels, expanded tests of overlay ads, starting with banner and sticker ads.
- New Facebook Reels features include Remix, sharing to Facebook Stories and more.
About Facebook Reels
Watching video is half of time spent on Facebook and Instagram, and Reels is Meta’s fastest growing content format. The company is focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. They also want to make it fun and easy for people to find and share relevant and entertaining content.
What are Reels on Facebook?
Reels are fun and inspiring short videos consisting of music, audio, AR effects, text overlays and more, and you can now create them on the Facebook app on your mobile device! Your Reels are shared directly to your fans in their core News Feed and to new audiences in a dedicated Reels section in News Feed that gives people who are new to you the opportunity to discover and enjoy your creations.
Reels on Facebook can consist of music, audio, effects and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.
Ways to Earn Money from Facebook Reels
Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 (14,564,900.00 Nigerian Naira )a month based on the views of their qualifying reels.
Reels Play on Facebook will pay a bonus to eligible Facebook creators whose Reels get at least 1000 views over a 30-day period on Facebook. Reels from creators in the invite-only program must meet Meta’s content monetization policies and the content must be owned by the creator in order to count towards the bonus.
The Reels Play on Facebook bonus program is currently invite-only. Creators who are invited will be notified in the Facebook App and in Creator Studio.
You can find Facebook Reels in Feed, Groups and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it or share it with friends.
How to Create Facebook Reels
Anyone can create a reel on Facebook and become a creator on the global stage or just share them with friends and family.
Simply create a reel from the top of Feed or while you’re watching a reel and either select video clips from your camera roll or capture something new.
You can also tap Reels at the top of News Feed or within a group’s feed.
As you’re creating reels on Facebook, you can access a variety of creative editing tools, including:
- Audio: Search for a song from the Facebook music library for your reel. You can also use your own original audio by simply recording a reel with it. You can add audio from the camera before you capture a clip, or you can add audio later after you have captured or uploaded a clip. You can also create a reel with original audio from other public reels by selecting Use Audio from the other person’s reel.
- AR Effects: Select one of the many effects in our augmented reality library, created by either Facebook or third-party developers, to record multiple clips with different effects.
- Timer and Countdown: Set the timer to record any of your clips hands-free without having to press the shutter button.
- Speed: Speed up or slow down the video while you record, which helps you stay on a beat or make slow motion videos.
- Multi-clip: Stitch together multiple clips into a single reel either by recording them together or selecting them from the gallery.
After you’ve created a reel, you can choose how to share it. Reels on Facebook are set to be public for creators who are over 18, but you can change the audience at any time. Audience options include Public, Friends or Friends except.
How to Apply
Interested and qualified creators should visit the monetization tools application portal, explore monetization tools that fit their needs, check your eligibility, and apply.
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