Graphic Design Trends to Define 2022

The last couple of years have been unprecedented, and companies have been faced with challenges to adapt the way they communicate with customers, with statistics, numbers and facts becoming a defining element of communication.

Rob Furby, Creative Services Manager at Napier, shares how this shift in communication is affecting graphic design, and what he believes the creative and visual landscape of design looks like for 2022:

Large Typography

Large typefaces faded away but are now becoming popular again. In 2022, brands will want their visuals to make an impact and large font sizes will be the preferred method. A large font can help a campaign stand out in a very busy digital world. So many people are competing for the same space. Not only can it be a fun style to develop but also can add some personality into your brand.

Large typography is also extremely easy to implement into a multitude of campaigns such as logos and digital/printed material.

Serif Fonts have Made a Comeback

Fonts play a crucial role in the world of brand design. The font landscape is also constantly changing.

Moving into 2022, we’re expecting a return to more traditional and classic font choices, such as serif fonts. Sans serif fonts are still popular – but they have been a bit overused. As a result, we’re seeing companies turn to serif fonts and even handwritten scripts for branding visuals. This is a great way to visualise tradition while also appearing elegant and sophisticated.

Fun Data Visualisation

Data visualisation or ‘datavis’, is the future of business strategy and it is changing in front of our eyes. Gone are the days of carefully filling in graph paper squares by hand – modern datavis will trend more towards being fluid, capable of accurately portraying data sets.

Customers are now more comfortable seeing charts and graphs in everyday professional situations so make the visual engaging and memorable, but in a fun way.

Colourful Icons and Illustrations

We are going to see more colourful icons and illustrations as a way to promote personality into branded visuals. This style breaks the monotony of a photo-focused social media approach, which makes them a great style for grabbing attention.

Colourful icons and illustrations are also a great way to add a fun and approachable style to your design.

Custom Brand Visuals

In the past year, there has been a rise in the use of custom photos and illustrations, most notably, in web design. Companies and designers alike are looking for ways to add interest and creativity back into their designs.

There are a few main reasons for this. The first of these is the ability to customise photos and illustrations to help brands stand out from their competitors.

Secondly, custom visuals are much more engaging than stock photos. When people see something that looks unique and personal, they’re more likely to engage with it. The main drawback of this approach is the time resource required to produce these branded visuals, however, this is time well spent.

There is so much visual ‘noise’ online, it is more important than ever for businesses to find ways to be individual. Custom visuals can provide a way to achieve this.

Vivid Neon Backgrounds

The trending style for background colours changes every year. It’s looking like we will see a rise in the use of neon backgrounds – loud, bright and attention-grabbing.

We are seeing neon backgrounds return in 2022, especially in new logo design trends that make use of these neon colours. One downside of neon background creation is that these can be complex to produce. You will need someone on your team with strong design skills if you want to create unique visuals yourself.

Branded Memes

Personality can be hard to promote in digital marketing, but memes can be a great way to display this as well as being able to add humour to a brand. Branded material can also be easily repurposed which can help build an instant connection with their audience.

The biggest positive is being able to get your brand in front of people in an inexpensive way.

Summary

The interesting thing here is to see which of these trends will explode onto our scene and which is very much a passing phase. This proves that any combination of style and processes could be used in your next creative project.

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