Happy Tuesday!
Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
If you’re looking for high website traffic that converts, then User Experience is your key to success. This article covers a few simple steps you can take to improve your CRO, including:
- A form on every page: adding prompts to each page provides the opportunity for your business to gather more information from your leads, increasing the likelihood of them becoming a conversion down the road.
- A unique selling proposition is the best bait: you need to convince your customers why your product or service is the best option for them!
- Have a chat box- front and center: make it as easy as possible for your prospects to connect with you, it shows them that you care about customer service and their experience.
- Include a phone number in the upper right hand corner: again, having another communication channel encourages people to reach out! It also makes you appear more friendly.
Click the link above to learn more!
Not quite satisfied with your content strategy? Not sure where to start? We’ll you’re in luck. This article covers five content strategy missteps to avoid, so you can get yourself on track this year!
These mistakes can be anything from not creating a content brief to ignoring the SERP. Oftentimes, businesses either dismiss or fail to see the strong connection between content and SEO, and wonder why their content isn’t performing as well as they’d hoped. Taking the time to conduct a competitor analysis and do some keyword research can make a world of difference in your content strategy. Also, creating timely, evergreen content is a great way to engage your audience and keep them well-informed.
Click above to read more!
Does page loading speed affect SEO? This article aims to answer if this is true, and if so – how much does it affect it? It’s no secret that Google prioritizes speed as an important UX feature, however, Google has also said multiple times that relevance is the ultimate key to a better page ranking. If Google’s only ranking factor was page speed, that could mean choosing convenience over quality.
Studies also show 70% of consumers say that a page’s load time affects their willingness to purchase from a brand, so it’s definitely not something to overlook. However, Search Engine Journal concludes that content/relevance takes precedence over page loading time. Click the link to learn more!
Over the past couple of years, Instagram has become a huge platform for e-commerce. Many brands have created business profiles to be able to market, engage, and direct customers to their websites to learn more about their products and services. This also makes it a highly competitive platform.
This guide by Sprout Social walks you through how to create an Instagram marketing strategy and covers topics such as setting goals, audience analysis, creating a content plan, and analyzing data. Click above to read more.
Content can make or break your website, therefore, it’s important to ensure that you are providing helpful and useful written content. ‘Slim’ content never performs well, and provides a negative on-page user experience. This article written by one of our Account Managers, Marc, covers five reasons why written content is important for your website, including:
- Google’s backlash on slim content
- Competing pages
- Quality content
- Content Evolution
- Written content vs. video
Click the article linked above for an in-depth overview!
Wrapping Up
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we looked at four simple UX practices that are proven to increase conversions. We then moved on to explore five content strategy missteps to avoid in 2022.
Next, we learned about page speed as a Google Ranking factor. We followed this with an article on how to create an Instagram strategy for your brand. Lastly, we discussed five reasons why written content is so important for your brand.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!
Ellie is the Digital Marketing Coordinator at TechWyse. She’s passionate about all things to do with social media and content marketing. In her spare time, she enjoys cooking, gardening, and keeping active.
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