PFL Announces New Leadership Team To Accelerate Hybrid Experience Adoption

PFL, a hybrid experience company, assembled a new leadership team following Nick Runyon’s promotion from President to CEO to help accelerate revenue growth and drive continued adoption of the company’s hybrid experience solutions.

The new leadership team features:

• Dave Hawkins as the new Chief Financial Officer, who will oversee all finance, HR, legal, manufacturing and fulfillment functions. Hawkins brings his experience from verious senior executive positions with companies such as ImageSoft, WorkForce Software and EJustice Solutions.
• Former PFL CMO Bridget Quinlan, who transitioned to Chief Revenue Officer and will now focus on building PFL’s brand recognition, accelerating revenue, driving market expansion and fueling growth.
• Jason Hanson, who was promoted to Chief Product Officer and will be responsible for all initiatives related to PFL’s software product including strategy, product roadmap, research and development and user experience. Prior to his promotion, Hanson served as Vice President, Professional Services at PFL.
• Casey Barts, who was elevated to Chief Technology Officer after several years in senior technology roles at PFL and will help enhance PFL’s technology infrastructure and security.

“In the past year, we’ve witnessed a huge surge in demand for our software product as brands seek out ways to more effectively engage their core audiences,” said Nick Runyon, CEO of PFL, in a statement. “By automating the direct mail experience and using a customer’s digital intent signals to trigger sending, we’re empowering a new era of engagement that combines the impact and ROI of offline marketing with the measurement and predictability of digital. Our newly aligned leadership team will pave the way for new product innovation and go-to-market optimization that will enable us to lead the hybrid experience software category into the future.”