Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Moving to the cloud, customers of Optimizely’s Web Experimentation and Full Stack Experimentation products will have access to Google’s secure infrastructure and AI, machine learning and analytics capabilities relating to digital experience.

“By entering into this strategic partnership with Google Cloud, we’re empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform.” said Optimizely CEO Alex Atzberger in a release.

Read more: Optimizely announces Welcome acquisition

Why we care. Digital experience is about marketers adapting to the many touchpoints where customers choose to engage with their brand in an increasingly fragmented digital world. Brands need to be positioned to respond and engage with the customer, in kind, providing help, education, relevant content and seamless delivery of products and services.

With these increasing touchpoints, there is also more data, and it needs to be accessible to many teams across the organization. Google Cloud is a nice addition for Optimizely customers because of the data and analytics that can help teams engage with their customers more effectively and efficiently.

Get the daily newsletter digital marketers rely on.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.


Source link