B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building.

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Episode Summary

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles. You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and known communities.

Meet Joel Harrison

As editor-in-chief of B2B Marketing, and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine.

He’s also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings. When he’s not banging the drum for B2B, he’s interested in cycling, architecture, history, and Bristol City FC. You can find him tweeting here.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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