Developing a winning strategy for acquiring more customers is something that all the top brands want to do. However, not many know where to begin with or how to get their acquisition strategy right. Let’s discuss some brilliant examples to frame your customer acquisition strategy and develop a roadmap to get more customers.
For most of the brands cruising through the post-pandemic era developing a winning strategy to acquire new customers has always been mission-critical. An omnichannel strategy with effective messaging at every touchpoint has become the need of the hour. After all, a solid brand strategy coupled with persistent efforts will not only convince the audience but also inspire the requisite amount of trust and credibility to do business with your brand. This, in turn, boosts the acquisition of new customers.
According to Gartner, Chief Marketing Officers (CMOs) are transitioning their focus from customer retention last year to new customer acquisition as they navigate into the post-pandemic world.
So in other words, focus now has shifted from just maximizing the customer lifetime value to driving new customers for the products and services of brands to through a specific acquisition channel or more (such as through several content marketing practices such as blog posts or through a referral program aimed at directing marketing efforts to enhance the customer base).
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In this blog, we’ll highlight ten customer acquisition strategy examples that are simply brilliant in execution. The marketers can use these ideas in impeccable ways to engage customers, convert new buyers and accelerate their revenue goals:
1) H&M and Influencer Marketing
When the fast-fashion brand H&M paired up with TheWeeknd it was a power move. The Instagram page of this brand takes the help of a full-page spread out to promote their affiliation, effectively showcasing their clothing both on and off the superstar singer.
The youthful messaging of H&M perfectly aligns with the name of the singer which undoubtedly reaches the ears and hearts of many shoppers. Here’s a prime example of smart influencer marketing alignment masterfully executed and to great effect (50k + likes per post). As customers trust influencers, this massive-scale effort will surely fetch in more business.
2) The Live Website Chat Feature From ASOS
This British retailer brand uses its live chat feature quite appropriately and impressively. Many stylists are standing by, and website visitors can inquire about the best ways to match an outfit.
When customers feel appreciated and enjoy a surpassing brand experience, the company reaps higher profits from helps more visitors get into an outfit that works for them. The brand uses the stylist’s name as a clutch as in posting a thumbnail and asking the upvote/downvote at any time. The potential customers are often the returning customers who are intrigued by these features and are likely to appreciate them.
3) The Advocacy Lists Provided by Lululemon
What’s great about Lululemon is that they make great use of their Instagram page by asking their customers to share actual photos of themselves in their gear. These campaigns succeed because they are built from the active brand lifestyle, showing viewers that the sportswear brand is great for both exercise and casual use.
Using brand advocates and user-generated content is a great way for brands to engage customers and reinforce brand loyalty, all while recommending the brand to social media onlookers. So, the one who requires social proof just needs to check-in. A clean design with relevant repurposing on the website is something that reflects that customer advocacy has been done right.
4) The Email Automation feature from Sephora
The cosmetics company Sephora rolls out several sweepstakes through its Instagram feature. These email marketing efforts are automated and are meant to engage customers. What’s unique about these sweepstakes is that they allow marketers to pull viewers from email to IG, therefore increasing engagement across platforms and helping to promote the brand is something that remains crucial.
These emails are also very actionable and include bold, pink CTA for easy access and fun, and amassing the playful possibilities and brand messaging potentials. Also, collaborating with the influencer Megan Hess and the name-dropping AIR FRANCE invite and added pull. This sweepstake is all about how customer acquisition can be more fun.
5) PPC Advertising From Eloqua
Eloqua is very well familiar with their target audience groups. For any B2B reader, they serve as the best platform to see “Best Practices and Case Studies” and for them to start to drool. These all practices assume that the audience is at the top of the funnel, to begin with.
For the software brand to be able to increase brand awareness and consideration among the viewers, a hyper-linked bullet list of benefits is provided as are additional values in grey. “Get Started Now!” is well placed at the top right and therefore turns out to be the last text that the eye figures out.
6) The Twitter Advertising Campaign from HubSpot
HubSpot lives by the philosophy of “differentially delighting the customers,” in the best of manners that they absolutely love:
“Start doing marketing that people love. Learn how for free.”
They always have been known as amongst the best companies for customer-centricity and for their endeavors to ensure customer success. Their Twitter advertising strategy is no different.
Taking a compassionate angle at things, HubSpot advocates their new HubSpot Academy to marketers at all levels – from beginners to advanced. After all, customers love to learn about the key drivers to sales including net conversions, engagement, and the key guarantees for customer retention.
They use action-oriented words on their Twitter account such as “start”, “learn”, “free” and “get” to compel viewers to click and drive action.
7) The Unique Behavioral Emails From Amazon
That’s so apt by the way. When it comes to doing something clever with behavioral email who could have done it better than amazon. If you have made a Kindle purchase you already know what a follow-up message from Amazon looks like. This message prompts the customers and asks them to review a particular product or service.
This simultaneously signals customer appreciation and also sort of pulls the reader back for future purchasing of the products or services. When a user clicks the actionable, yellow CTA he is taken back to the Amazon website and reconnected to the massive online marketplace that got them there in the first place. This is an incredible strategy by Amazon to gear their existing customers up for the second round of purchases. This not only helps in acquiring new customers but also helps in cutting down the customer acquisition cost (CAC). Thus, brands are able to fuel their lead generation efforts by driving more traffic on the landing pages for acquiring new customers.
8) The Referral Marketing Initiative by Title
Tile is a location-specific app that shows how to make sharing referrals as easy as sharing a piece of cake. The brand makes sharing a referral link with friends a single-click process. The social buttons have been well-placed and are also bright enough to attract a greater number of target audience groups.
The brand effectively executes a simple point structure for users and shows us how many points we need to earn before we are eligible to get a reward. This, in turn, encourages shares. Acquiring customers is much easier when one is using existing customers as brand ambassadors.
This way, we can have our cake and eat it too.
9) Content Upgrade As a Creative Move by Pardot
For ones who have read Pardot’s “How to Win at Lead Nurturing Article” find the actionable next page waiting for them. Yes, the complete guide is full of campaigns to try and is a relevant and practical extension of the theory presented in the blog post.
How can a reader who got value not want to swap an email for 10 nurture ideas and a total guide? The inspirational picture uses plants in ascending order to symbolize growth, the loyal blue of the company itself, and an exciting orange to attach to the “Free” e-book. Overall, a super-compelling and visually rewarding content upgrade that’s sure to fill the funnel.
10) The Skyscraper Content from Unbounce
Most of the people who use the internet would opt for the skyscraper blog post by Unbounce rather than from Blue Fountain Media.
The reason being that this title to the reader appears far more intriguing. It is so because it is giving us the exact method to acquire more customers rather than 5 “inspiring” elements to drop into the about page.
The image is ironic and engrosses the audiences’ attention as it is way more than a two-color stock photo. When it comes to business logic, at the end of the day everyone prefers the tips to win over more customers over getting inspired nine times out of ten – and my guess is you’d do the same. To skyscraper stellar content, one needs to spend a few minutes on Buzzsumo or hit a few web searches. Post that one needs to take the elevator all the way up and across.
Wrap Up
Hopefully, the 10 examples of customer acquisition strategies have proved to you how one can be his own brand hero and save the company every time. How to reach customers is always evolving in marketing but as long as one is staying focused on delivering succinct and valuable messaging, one will surely succeed. We have seen these brands deploy actionable copy every time. They have great visual appeal, they use customer psychology and create a customer-centric experience from the start.
A comprehensive customer success strategy can put faith in your target audience groups.
According to HubSpot, 55% of customers don’t trust brands they buy from as much as they did earlier. The same strategy reveals that 65% of customers don’t trust advertisers and 71% don’t have faith in sponsored posts on social media.
The lack of brand trust seems to be a considerate bottleneck to your customer acquisition strategy. The above-mentioned brilliant examples as being used as the key motivators for brands looking to consolidate the ways they acquire their customers. Instead of throwing more money into “push” marketing tactics, brands can use these techniques to win over more customers.
Valasys Media is amongst the top-ranked B2B media publishers in the globe and helps marketers excel with their business endeavors and with their customer acquisition strategies.
Contact us to build on your brand trust and to optimize your channel conversions.
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