Unless Collective and Under Armour’s Plastic-Free Sportswear

Constructing nice merchandise is straightforward for a season, however reshaping a complete trade takes conviction. Eric Liedtke has performed it by following a transparent precept: design with function, construct with nature, and scale what works. 

On this episode of The Pace of Tradition, Matt Britton sits down with Liedtke, CEO and co-founder of Until Collective and model president of Underneath Armour, to discover how he’s pioneering the motion towards regenerative trend and plastic-free innovation. 

From his many years at Adidas to main Underneath Armour’s transformation right into a sustainability-driven efficiency model, Eric shares how function, wellness, and eco-conscious design are redefining what the following period of sustainable sportswear appears to be like like.

Beforehand at Adidas, Eric rose from trainee to model president, main collaborations with icons like Kanye West, Pharrell Williams, and Beyoncé whereas embedding sustainability by initiatives like Parley for the Oceans.

In 2021, he based Until Collective, the world’s first plastic-free attire model, constructed solely from renewable, plant-based supplies. The corporate was acquired by Underneath Armour in 2024, the place Eric now leads a brand new part of trend trade transformation, merging high-performance design with eco-conscious innovation. 

His work stands on the intersection of management, regeneration, and wellness, setting new requirements for a way international manufacturers function responsibly.

Key Takeaways:

[03:04] Scaling Regenerative Style with Underneath Armour — The partnership between UNLESS Collective and Underneath Armour marks a turning level in sustainable sportswear. With Until’s deep experience in regenerative trend and Underneath Armour’s international scale, Eric is advancing a brand new materials period constructed on plant-based attire, free from plastics, foams, and poisonous dyes. This goes past only a venture right into a blueprint for a way efficiency and the planet can transfer ahead collectively.

[10:22] Wellness and the New Shopper Mindset — The rise of wellness and client tendencies is reshaping how folks select what they put on. For Eric, trend now extends into well being, such that the materials we dwell in ought to look after our our bodies and the atmosphere alike. By eco-conscious design, UNLESS and Underneath Armour are creating clothes which are type to pores and skin, type to earth, and constructed for motion, consolation, and function.