Your Google Business Profile Is the Secret to Local SEO

Overview

On this solo episode of the Duct Tape Advertising and marketing Podcast, John Jantsch shares why it’s time for each enterprise—particularly native companies—to rethink their method to “rented land” platforms like Google Enterprise Profile. John explains why Google not needs customers to depart their ecosystem, how your Google Enterprise Profile is now a strong publishing platform (not only a itemizing), and precisely what you need to be doing weekly to maximise visibility, belief, and conversions. If you wish to win within the age of zero-click searches and AI overviews, this episode is full of actionable, step-by-step steering.

Concerning the Host

John Jantsch is a advertising and marketing marketing consultant, speaker, and creator of a number of best-selling books together with Duct Tape Advertising and marketing. Because the founding father of Duct Tape Advertising and marketing, he helps small companies grasp the most recent instruments and timeless fundamentals of selling.

Actionable Insights

• Google, LinkedIn, and Fb need to hold customers on their platforms—publishing immediately on these “rented” platforms is now important for visibility.
• Your Google Enterprise Profile is greater than a listing—it’s a mini-website inside Google and a crucial supply of structured, reliable content material for AI and search.
• Deal with your profile as a publishing platform: Commonly put up updates, images, affords, Q&As, and reply thoughtfully to evaluations.
• Google evaluates profile freshness, exercise, and consistency—profiles with ongoing updates, evaluations, and full info get extra visibility.
• E-E-A-T (Expertise, Experience, Authority, Belief) applies: Present your work, reply questions, reply with substance, and guarantee all information is constant and clear.
• Structured content material and FAQs are key for AI overviews and reply engine optimization.
• Weekly and month-to-month routines: Publish new content material, replace FAQs, add images with captions, and request/reply to evaluations.
• Audit your profile for gaps, create processes for normal updates, and monitor AI/Google search citations for ongoing optimization.

Nice Moments (with Timestamps)

• 00:01 – Why Publishing on “Rented Land” Is Now a Should
  Google, LinkedIn, Fb all need customers to remain—your profile is now content material.
• 02:16 – Google Enterprise Profile: From Itemizing to Platform
  Why it’s crucial for native companies and the way Google makes use of your content material.
• 04:17 – E-E-A-T for Google Profiles
  The way to present expertise, experience, authority, and belief in your profile.
• 07:35 – Evaluation Responses as Authority Alerts
  Why detailed, useful replies (even to unfavorable evaluations) matter for search and AI.
• 09:58 – Structured Information, Consistency, and AI Overviews
  Matching information throughout all directories and your web site for belief and visibility.
• 12:17 – What to Publish Weekly
  Repurposing content material, seeding Q&As, and leveraging each profile part.
• 14:38 – Month-to-month Optimization Guidelines
  Critiques, images, FAQs, and overview requests—plus the ability of captions.
• 16:34 – Monitoring AI Mentions and Native Search
  Why monitoring AI/ChatGPT visitors and native AI overviews is a brand new must-do.

Insights

“Your Google Enterprise Profile is your mini-website inside Google—feed it like a publishing platform, not a listing.”

“Google and AI belief profiles with common updates, structured information, and constant information in every single place.”

“Visibility is about being current, trusted, and chosen—not simply rating for a key phrase.”

“Reply engine optimization means seeding your FAQs and Q&As in every single place your buyer is looking.”