This Fall 2025 version of B2B Entrepreneurs on the Transfer is our ultimate installment this 12 months celebrating entrepreneurs who’ve taken on new roles at new B2B organizations or who’ve been promoted at their present firm. As a part of TopRank Advertising and marketing’s efforts to raise the B2B advertising and marketing trade, we’re dedicated to placing a highlight on expertise and B2B Entrepreneurs on the Transfer is one strategy to do exactly that.
This 12 months has been a mixture of change, problem and likewise alternative for the B2B advertising and marketing labor market. Earlier within the 12 months, there was a notable skills gap between what B2B firms want and the abilities out there due to advances in AI and elevated strain to carry out. Mid-year we discovered B2B firms with increased demand for hiring senior B2B advertising and marketing positions however with elevated expectations, the issue in filling roles continued.
Now that we’re within the 4th quarter of the 12 months, the US labor marketplace for advertising and marketing roles has slowed and in accordance with a Q2 advertising and marketing jobs report from Taligence and a advertising and marketing hiring developments report from Robert Half, firms have turn out to be much more selective, specializing in senior and specialised expertise, particularly in development advertising and marketing, product advertising and marketing, video content material technique, and analytics.
Freelance and contract hiring seems to be on the rise as extra firms search for flexibility with tighter budgets. From a expertise standpoint, expectations are altering fairly quick, particularly with AI literacy, data-driven storytelling, and workflow/automation expertise now turning into necessities relatively than “good to haves”. We’re seeing this play out first-hand in our personal hiring and resourcing.
Trying in the direction of 2026, Forrester studies that 83% of B2B advertising and marketing decision-makers anticipate a rise in funding over the following 12 months, which is an efficient indicator that advertising and marketing hiring ought to begin to get well. Progress will proceed to focus on roles that mix technique, knowledge, and creativity.
Given our deal with Finest Reply Advertising and marketing, I’ll have a bias in the direction of this, however advertising and marketing jobs are evolving towards roles that may mix human creativity and inspiration with knowledge and expertise into elevated, trusted content material experiences which might be simply discovered in all places patrons are trying – all managed by a unified analytics platform.
So which B2B entrepreneurs symbolize these new specialised and senior stage talent units? Please be part of me in congratulating the next 50 B2B entrepreneurs on the transfer!
50 B2B Entrepreneurs on the Transfer Fall 2025
Sharma Suruchi
Sharma has been elevated to VP of Advertising and marketing at Zscaler. She is an ex-Googler with an engineering background and greater than a decade of experience in demand technology, product advertising and marketing, ABM and digital transformation.
/in/sharmasuruchi
Stephanie Losee
Stephanie has joined Salesforce as Director and Government Editor. She beforehand constructed content material packages at Dell, Politico, Visa and Autodesk, mixing journalism and advertising and marketing to drive thought management at scale.
/in/stephanielosee
Josh Mueller
Josh has stepped into the function of Chief Advertising and marketing Officer at Candescent. Previously SVP of International Advertising and marketing at Dun & Bradstreet, he’s identified for modernizing digital technique, main cross-functional groups and data-driven personalization.
/in/joshmueller
Jonathan Soffin
Jonathan is now CMO within the monetary options trade at Marqeta. He was beforehand in senior product advertising and marketing management roles at Blackhawk Community, ADP, Inexperienced Dot and Nestle.
/in/jonathan-soffin-a6ba22/
Steve Kearns
Steve has joined Jasper as Head of Buyer Evangelism & Group-Led Progress. He spent almost a decade at LinkedIn main content material for LinkedIn Advertisements and is acknowledged for constructing community-led methods that gas advocacy.
/in/stevekearns3
Jessica Hreha
Jessica has been appointed Director of Advertising and marketing AI Transformation at Veeam Software program. She based the primary Advertising and marketing AI Council at VMware and is a frontrunner in scaling generative AI adoption with accountable frameworks.
/in/jessicahreha
Peter Linder
Peter has superior to Head of Thought Management Americas at Ericsson. A high 5G evangelist and LinkedIn tech influencer, he’s acknowledged for making complicated applied sciences accessible by way of digital advertising and marketing and thought management.
/in/peterglinder
Christi Beard
Christi has superior to Director of Advertising and marketing Campaigns & Built-in Advertising and marketing at Cisco. She brings years of expertise orchestrating cross‑channel campaigns and aligning model and demand methods throughout complicated enterprise portfolios.
/in/cdbeard/
Sheri Butts
Sheri has been appointed Sr. Director of Demand Era at SponsorUnited. She beforehand led demand packages for SaaS firms and is understood for constructing scalable, multichannel funnels that convert consciousness into income.
/in/sheributts
Evan Reiss
Evan has been promoted to Senior Vice President of Advertising and marketing at Foxit Software program the place he beforehand held GTM centered roles as VP Advertising and marketing and Director of Product Advertising and marketing.
/in/evan-reiss-4069b827/
Monique Sutton
Monique has superior to the function of Superior Compute Options, North America Class 4P Supervisor at HP. In her earlier function she spearheaded go-to-market methods throughout a number of channels as International Omnichannel Advertising and marketing Supervisor.
/in/monique-sutton/
Rebecca Garrett
Rebecca has joined Splunk as Sr. Occasion Content material Supervisor. She has produced occasion content material and govt packages for expertise companies, specializing in thought management and viewers engagement.
/in/rebeccagarrett
Josh Peters
Josh has been named Vice President of International Information Partnerships and Technique at Bombora. A veteran of the information and martech area, he has solid alliances that unlock buyer insights for B2B entrepreneurs worldwide.
/in/joshspeters
Erin Kerns
We’re glad to share that Erin has taken on a brand new function as Senior Account Supervisor right here at TopRank Advertising and marketing. She leverages her background in shopper companies and digital marketing campaign execution to ship strategic packages for enterprise B2B manufacturers.
/in/erin-walton-kerns-a483557/
Adrianna Burrows
Adrianna has been named Chief Advertising and marketing Officer at Avalara. Previously a senior advertising and marketing chief at main tech firms, she makes a speciality of world model technique and built-in product advertising and marketing.
/in/adrianna-burrows-7abb2a4/
Heather Cmiel
Heather has joined Rad AI as Vice President of Advertising and marketing and Communications. With deep expertise in healthcare and AI communications, she blends strategic messaging with model storytelling.
/in/heathercmiel/
Tim Asimos
Tim has taken on the function of Chief Advertising and marketing Officer at Timmons Group. A Licensed Skilled Providers Marketer, he has spent his profession modernizing AEC advertising and marketing and main digital transformation initiatives.
/in/timasimos/
Heather Timney
Heather has moved as much as Senior Buyer Advertising and marketing Supervisor at Sumo Logic. She beforehand led buyer advocacy packages and excels at driving engagement and retention by way of focused communications.
/in/heathertimney/
Mel Coleman
Mel has been appointed to guide Government Communications at NVIDIA. Drawing from years of expertise crafting narratives for senior leaders in tech, she makes a speciality of strategic messaging and thought management.
/in/melissaoliviac/
Lisa Hackbarth
Lisa has superior to Director of Advertising and marketing Technique at ECI Software program Options. She brings a background in product advertising and marketing and strategic planning, aligning advertising and marketing initiatives with enterprise targets.
/in/lisahackbarth
Invoice Hobbib
Invoice has joined DemandScience as Chief Advertising and marketing Officer. An skilled advertising and marketing chief in B2B knowledge and analytics, he’s adept at positioning merchandise and constructing demand for development‑stage firms.
/in/billhobbib
Meghan Attreed Halaszynski
Meghan has taken on the function of VP of Content material & Communications at Medallia. She beforehand led content material advertising and marketing and communications groups, specializing in elevating model voice and buyer storytelling.
/in/mahalas/
Christyn Putulowski
Christyn has been appointed Vice President of Income Advertising and marketing at Avalara. She has constructed excessive‑performing demand and area advertising and marketing groups that drive pipeline and income by way of account‑based mostly methods.
/in/christynputulowski/
Smita Wadhawan
Smita has taken on the function of International Chief Advertising and marketing Officer at Fixed Contact. She brings experience in product-led development and neighborhood advertising and marketing from her management roles in SaaS and SMB platforms.
/in/smitawadhawan/
Paige O’Neill
Paige has been appointed Chief Advertising and marketing Officer at Tradition Amp. Previously CMO at digital expertise companies, she’s identified for human‑centric model storytelling and scaling development for SaaS firms.
/in/paigeoneill/
Michael Atalla
Michael has joined UiPath as Chief Advertising and marketing Officer. He brings many years of selling management from enterprise software program firms, specializing in world go‑to‑market and ecosystem engagement.
/in/michaeljatalla/
Laura Marx
Laura has been elevated to Chief Advertising and marketing & Progress Officer at RSA Safety. A longtime advertising and marketing chief throughout the firm, she oversees model, demand and buyer development initiatives for the cybersecurity agency.
/in/lmarx/
Claire Trimble
Claire has taken on the function of Chief Advertising and marketing Officer at SecurityScorecard. She beforehand led advertising and marketing at different cybersecurity companies and is adept at driving knowledge‑pushed advertising and marketing and analyst relations.
/in/claire-trimble-60a34955/
Garnor Morantes
Garnor has joined Equinix as Senior Supervisor of Buyer Advocacy. At LinkedIn he pioneered always-on influencer packages, emphasizing long-term neighborhood relationships over transactional campaigns.
/in/garnormorantes/
Jenny Victor
Jenny has been appointed Chief Advertising and marketing Officer at Zywave. She brings expertise from management roles in SaaS advertising and marketing, specializing in go‑to‑market technique for insurance coverage and monetary companies options.
/in/jbvictor/
Katie Strout
Katie has been elevated to Chief Advertising and marketing Officer at Highspring. Recognized for scaling advertising and marketing for development‑stage firms, she combines product advertising and marketing and model experience to speed up income.
/in/katie-strout/
Katherine Klingler
Katherine has joined Earnix as International Chief Advertising and marketing and Communications Officer. She beforehand led advertising and marketing for monetary companies expertise companies and excels at model communications and market enlargement.
/in/kathyklingler/
Eve Chen
Eve has been appointed Chief Advertising and marketing Officer at cliexa. With a background in healthcare and biotech advertising and marketing, she makes a speciality of launching digital well being options and driving adoption.
/in/evechen/
Vitali Edrenkine
Vitali has joined Rimkus as Chief Advertising and marketing Officer. He brings expertise in engineering companies advertising and marketing and is adept at constructing model consciousness and demand throughout technical industries.
/in/edrenkine/
Liz Walton Egan
Liz has superior to Chief Advertising and marketing Officer at Chainguard. She beforehand led advertising and marketing technique and go‑to‑marketplace for open-source safety merchandise and is concentrated on rising model presence.
/in/elizabethwaltonegan/
Kerrie Jordan
Kerrie has been elevated to Chief Advertising and marketing Officer at Epicor. She combines deep product advertising and marketing expertise with trade data to drive go‑to‑market and income for ERP options.
/in/kerriejordan/
Gavino Gonzalez
Gavino has stepped into the function of Sr. Director of Demand Era at Pluralsight. With a background in B2B tech advertising and marketing, he makes a speciality of orchestrating campaigns that speed up buyer acquisition.
/in/gavinogonzalez/
Emily Jacobs
Emily has joined TransUnion as Senior Director of Advertising and marketing Technique. She brings experience in strategic planning and analytics, utilizing knowledge to tell messaging and go‑to‑market choices.
/in/emily-s-jacobs/
Gwen Knudsen
Gwen has been named Sr. Director of Phase Advertising and marketing at UserTesting. She has deep expertise tailoring messaging and packages to particular purchaser segments and driving product adoption.
/in/gwen-knudsen-b1a5103/
Kevin Chow
Kevin has joined Todyl as Internet and Digital Director. He brings deep expertise in search engine optimisation and digital advertising and marketing management from roles at Pink Canary, A Cloud Guru and different tech firms.
/in/kevinjchow
Derrick Wheeler
Derrick has been named Director of search engine optimisation at SAP Concur. A veteran search engine optimisation strategist, he beforehand spent 9 years at Microsoft driving world search packages that delivered a whole lot of hundreds of thousands in value financial savings and development.
/in/derrickwheeler
Joshua West
Joshua has taken a brand new function as Director of Product Advertising and marketing at Lumen Applied sciences. He was beforehand with the AI Enterprise Options group at Microsoft centered on ABM packages.
/in/joshuawestmba/
Clare Fromme
Clare has joined Zendesk as Senior Director of Internet Advertising and marketing. She beforehand led digital advertising and marketing and internet technique efforts, specializing in conversion optimization and person expertise.
/in/clarefromme/
Jordan Hamm
Jordan has been appointed Director of Model Technique at Mimecast. He brings expertise growing model narratives and inventive campaigns that place cybersecurity options available in the market.
/in/jordanmhamm/
Karen Prober
Karen has taken on the function of SVP of Company Advertising and marketing at SentinelOne. With a observe report in excessive‑development safety firms, she oversees company communications, model and demand capabilities.
/in/karenproberhochhauser/
Kael Kelly
Kael has been elevated to VP of Advertising and marketing Operations and Progress Advertising and marketing at Avalara. He’s identified for constructing scalable operations, integrating MarTech and analytics to gas development.
/in/kaelkelly/
Ash Parikh
Ash has been appointed Chief Advertising and marketing Officer at Absolute Safety. A seasoned cybersecurity advertising and marketing govt, he makes a speciality of go‑to‑market technique, model positioning and demand technology.
/in/ashparikh/
Kim Sergent
Kim has taken on the function of Vice President of Demand Era & International Advertising and marketing Operations at Agilysys. She excels at constructing knowledge‑pushed demand engines and aligning advertising and marketing operations throughout areas.
/in/kimsergent/
Christopher Watkins
Christopher is now Director, Content material – North America at Sage main a brand new content material presence within the U.S.. He was beforehand with KPMG specializing in Government Visibility Advertising and marketing and former management roles in content material and social media.
/in/christopherbw/
Aja Frost
Aja has been promoted to Sr. Director of International Progress & Paid at HubSpot. After main HubSpot’s search engine optimisation and weblog packages, she now oversees paid acquisition and development advertising and marketing on a world scale.
/in/ajafrost/
Congratulations to all!
To raise your B2B Advertising and marketing expertise, you should definitely join with us on our podcast, Beyond B2B Marketing the place we join with high B2B entrepreneurs from firms like LinkedIn, IBM, MarketingProfs, Pavilion, StackAdapt, and extra, to uncover how trendy entrepreneurs are breaking freed from boring B2B, integrating AI whereas sustaining humanity, elevating their craft, discovering inspiration and past. Upcoming episodes of Past B2B embody executives from Microsoft, ServiceNow and Salesforce.
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