Bing Places for Business migrates to Bing.com domain with import tools

Microsoft introduced the launch of a redesigned Bing Locations for Enterprise expertise on October 3, 2025. The platform permits companies to handle their native search presence throughout Bing search outcomes and Bing Maps without charge. This overhaul got here after months of consumer analysis into enterprise proprietor wants and operational challenges.

The free service permits companies to create and handle listings that seem in Bing search outcomes and Bing Maps. These listings improve visibility to potential clients looking for native companies and companies. The platform now operates below a brand new area construction, transitioning from www.bingplaces.com to www.bing.com/forbusiness as a part of broader integration efforts.

Microsoft performed intensive analysis with enterprise house owners earlier than improvement started. The analysis recognized three major issues amongst customers. First, companies wanted improved discoverability of the Bing Locations for Enterprise platform to assert their listings. Second, the portal required simplification with constant design rules throughout Microsoft merchandise. Third, the importing course of wanted to be seamless, permitting enterprise house owners so as to add a number of companies with out guide entry for every location.

The migration to the Bing.com area represents some of the important structural adjustments within the platform’s historical past. This integration simplifies entry for enterprise house owners whereas bettering belief and alignment with the broader Bing ecosystem. Whether or not claiming an inventory, updating enterprise hours, or importing photographs, all features now exist inside a single cohesive area below the Bing area.

The brand new expertise launched on October 3, 2025, with extra options deliberate for the next months. Present customers and their enterprise listings will probably be mechanically migrated to the brand new platform. When current customers log in with their Bing Locations for Enterprise credentials, the system redirects them to the up to date interface.

Technical enhancements to import performance

Microsoft made substantial enhancements to how enterprise house owners import listings from Google Enterprise Profile. The brand new import movement operates sooner and with better reliability in comparison with earlier variations. The system higher preserves key attributes throughout the switch course of, together with enterprise identify, hours of operation, and call particulars.

As soon as imported, managing listings has turn into extra simple by intuitive dashboards. Enterprise house owners can now use bulk modifying instruments to replace a number of listings concurrently. Actual-time standing updates present fast suggestions on itemizing adjustments and publication standing. These enhancements handle suggestions concerning the time-consuming nature of managing a number of enterprise areas.

The platform helps each import strategies and guide creation. Enterprise house owners can import their listings from Google Enterprise Profile with prompt verification, or they will create their Bing profile in three steps by including or claiming their itemizing immediately. For businesses managing shopper listings, Microsoft gives an company account choice by a devoted setup course of.

A brand new Suggestion Instrument launched alongside the redesigned platform. This function helps enterprise house owners enrich their listings with data that drives engagement. The software makes use of itemizing well being indicators and enterprise phase knowledge to supply focused recommendations for enchancment.

The system recommends including photographs that appeal to buyer consideration. It identifies lacking enterprise particulars that drive engagement, corresponding to web site hyperlinks, hours of operations, and social media hyperlinks. For particular enterprise segments, the software gives tailor-made recommendations. Eating places, for instance, obtain prompts so as to add menu hyperlinks or on-line ordering capabilities.

This function significantly advantages enterprise house owners new to native web optimization who need to enhance their visibility in Bing search outcomes. The automated suggestions take away guesswork from the optimization course of, pointing enterprise house owners towards essentially the most impactful enhancements for his or her particular state of affairs.

Integration with Microsoft promoting ecosystem

Microsoft is providing $500 in promoting credit by Microsoft Promoting when enterprise house owners spend $250. This promotional provide seems prominently on the platform’s touchdown web page. Phrases and situations apply to the promoting credit score promotion.

The platform sits inside Microsoft’s broader enterprise instruments ecosystem. Enterprise house owners achieve entry to Microsoft Promoting for reaching billions of individuals on-line. Microsoft Readability gives free web site analytics to seize knowledge on consumer habits. Bing Webmaster Instruments gives insights and web optimization capabilities to enhance web page rankings on Bing.

For the native search market, this integration creates a unified atmosphere for companies to handle their on-line presence. Somewhat than working in isolation, Bing Locations for Enterprise connects with different Microsoft companies that help enterprise development and digital advertising and marketing efforts.

Context for advertising and marketing professionals

Microsoft’s search advertising business has shown strong performance, with income climbing 21% year-over-year to achieve $13.9 billion for fiscal yr 2025. The corporate has been investing closely in AI-powered search capabilities and enterprise instruments all through 2025.

The discontinuation of Bing Search APIs in August 2025 represented a shift towards simplified platform entry. Microsoft has been consolidating its enterprise administration instruments whereas decreasing the variety of separate programs enterprise house owners should navigate.

Google has also been making changes to its business profile ecosystem, discontinuing the My Enterprise Q&A API in November 2025. These parallel developments throughout main search platforms point out an industry-wide simplification of enterprise itemizing administration instruments.

The timing of this launch coincides with Microsoft’s broader AI integration technique. The company has been expanding Bing Webmaster Tools capabilities, extending historic search efficiency knowledge to 24 months and introducing new machine and nation filtering choices as of August 2025.

For companies managing native search presence, the redesigned Bing Locations for Enterprise gives a streamlined various to keep up visibility throughout a number of search platforms. The improved import performance addresses a longstanding ache level for companies working on each Google and Bing.

Future improvement roadmap

Microsoft said this launch represents just the start of deliberate enhancements. The corporate continues investing in options that make Bing Locations for Enterprise extra highly effective and accessible. Future improvement consists of deeper integrations with Bing Maps and Copilot, Microsoft’s AI assistant.

The corporate additionally plans expanded help for businesses and different companions managing enterprise listings on behalf of purchasers. These partnerships may prolong the platform’s attain past particular person enterprise house owners to skilled service suppliers within the digital advertising and marketing {industry}.

Enterprise house owners can entry the brand new platform at https://www.bing.com/forbusiness. Microsoft encourages customers to supply suggestions by help channels, which can inform future function planning and prioritization. The corporate maintains that consumer enter drives the event roadmap for the platform.

Timeline

Abstract

Who: Microsoft launched the redesigned platform for enterprise house owners who handle native search listings. The corporate spent months conducting consumer analysis earlier than improvement. Present Bing Locations for Enterprise customers will probably be mechanically migrated to the brand new system.

What: A redesigned Bing Locations for Enterprise platform that moved from www.bingplaces.com to www.bing.com/forbusiness. The platform consists of improved import performance from Google Enterprise Profile, a brand new Suggestion Instrument for itemizing optimization, bulk modifying capabilities, and integration with Microsoft’s broader enterprise instruments ecosystem. The service stays free for enterprise house owners.

When: Microsoft introduced the launch on October 3, 2025. The brand new expertise went dwell instantly, with extra options deliberate for rollout within the following months. The area migration occurred as a part of the October 3 launch.

The place: The platform operates at www.bing.com/forbusiness, changing the earlier www.bingplaces.com area. Enterprise listings seem in Bing search outcomes and Bing Maps. The service integrates with Microsoft Promoting, Microsoft Readability, and Bing Webmaster Instruments inside the broader Bing ecosystem.

Why: Microsoft redesigned the platform in response to consumer analysis that recognized three key wants: improved discoverability for enterprise house owners, simplified portal design per different Microsoft merchandise, and seamless importing with out guide entry necessities. The adjustments purpose to assist companies thrive in native search whereas simplifying the administration course of.