Microsoft is rolling out the brand new and up to date Bing Locations for Enterprise. “Right now, we’re excited to announce the launch of the brand new Bing Places for Business expertise —an evolution formed by deep consumer analysis, considerate design, and a dedication to assist enterprise homeowners thrive in native search,” the corporate announced immediately.

What’s new. Microsoft up to date the general design and structure for Bing Locations, moved the area title, improved the import course of and added a suggestion instrument.

Microsoft mentioned the updates “transfer simplifies entry, improves belief, and aligns Bing Locations with the broader Bing ecosystem.” Additionally they moved from www.bingplaces.com to www.bing.com/forbusiness.

The brand new import move is quicker, extra dependable, and higher at preserving key attributes like enterprise title, hours, and get in touch with particulars, in keeping with the corporate. Plus there’s a new suggestion instrument that can suggest and recommend issues like:

  • Add Images that entice consideration
  • Add key lacking Enterprise particulars that drive engagement like web site hyperlink, hours of operations, social media hyperlinks
  • Phase particular solutions like including a menu hyperlink or on-line order hyperlink for eating places

Automated migration. Microsoft mentioned that these on the previous interface shall be robotically moved to the brand new interface. “Our present customers and their enterprise listings shall be robotically migrated to the brand new account and present customers shall be redirected to this brand-new expertise once they login with their Bing Locations for Enterprise credentials,” Microsoft wrote.

Extra to come back. Microsoft mentioned we must always anticipate extra updates and enhancements to Bing Locations sooner or later. “We’re persevering with to spend money on options that make Bing Locations for Enterprise extra highly effective and accessible—from deeper integrations with Bing Maps and Copilot to expanded help for companies and different companions.”

Why we care. If you’re a enterprise or handle enterprise listings on-line, you must overview the brand new Bing Locations for Enterprise. It will assist you guarantee all the information is correct for these companies and that any suggestions Microsoft recommends are in your radar.

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Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects.In 2019, Barry was awarded the Excellent Neighborhood Providers Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Character Of The 12 months,” you possibly can study extra over right here and in 2023 he was listed as a prime 50 most influential PPCer by Advertising O’Clock.Barry could be adopted on X right here and you’ll study extra about Barry Schwartz over right here or on his private web site.


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