Microsoft Promoting is shutting down its Adverts for Social Affect grant program, which supplied free advert credit to nonprofits. Closing grants can be issued November 30, 2025, with a 45-day window to spend them.

Why we care. The choice ends a program that helped nonprofits amplify their missions by means of free promoting {dollars}. Beginning in 2026, nonprofits that don’t pause campaigns danger being routinely charged on the cost strategies tied to their accounts.

Driving the information:

  • This system formally ends December 2025, with campaigns required to be paused by early January if funds are exhausted.
  • Microsoft says nonprofits will nonetheless have entry to discounted instruments by means of its broader Tech for Social Affect choices, together with Azure, Dynamics 365, and Microsoft 365.
  • Staff can proceed supporting nonprofits by means of Microsoft’s volunteer and donation matching applications.
  • In case you neglect to pause your campaigns, Microsoft will routinely begin charging your bank card on Jan 1.
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What they’re saying. George Weiner, Founding father of digital company Complete Whale, who additionally posted the message he acquired on LinkedIn, argues the reduce sends the incorrect sign at an organization value over $3 trillion, particularly given Microsoft’s $13 billion funding in AI. He sees it as a cost-savings transfer tied to AI priorities and that the goodwill generated from free adverts didn’t justify the spend.

Microsoft Adverts Liaison Navah Hopkins confirmed the information, acknowledging disappointment however emphasizing Microsoft’s different nonprofit initiatives.

The underside line. Nonprofits might want to pivot—both budgeting for Microsoft Adverts or shifting spend elsewhere—as one of many few massive tech advert grant applications winds down.

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by means of inspiring management each on company, shopper and advertising tech facet. Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside and host of weekly podcast PPC Reside The Podcast.
She can be a world speaker with a few of the phases she has introduced on being SMX (US, UK, Munich, Berlin), Buddies of Search (Amsterdam, NL), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna, IT) and extra.


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