A 2025 Guide to Sell More Books

Readers really feel as linked to the authors as they do to the story, and that’s why e-mail advertising and marketing for authors is so essential for reaching a bigger viewers. From serving to drive extra e-book gross sales to getting observed and constructing a loyal reader base, e-mail advertising and marketing might be extremely efficient.

Social media tendencies fade and advertisements eat up budgets, however your emails allow you to speak to the viewers totally free. It’s the one channel that offers you management over your viewers and ensures your tales attain the readers who care.

E book e-mail advertising and marketing enables you to talk with readers in your phrases. In 2025, it’s probably the greatest methods to develop a devoted fan base and promote your books successfully.

This text will present you develop an e-mail listing, create partaking emails, promote extra books, and leverage automation instruments like Omnisend to make the method stress-free.

Why e-mail advertising and marketing is a must have for authors in 2025

An e-mail listing provides you direct entry to readers who consented to obtain your emails.

In contrast to social media advertising and marketing, the place algorithms determine who sees your posts (or in the event that they see them in any respect), each e-mail you ship lands in your subscribers’ inboxes.

Omnisend’s current analysis reveals why this issues: automated emails drove 37% of sales, regardless that they accounted for simply 2% of e-mail quantity. Meaning a well-built listing plus a wise automation sequence can generate constant income with minimal effort.

As a substitute of shouting into the social media void, you’ll be able to ship completely timed emails saying a e-book launch or ongoing presents and be assured it is going to be seen.

You management e-mail the way in which you’ll be able to’t management social apps. Platforms change guidelines, throttle attain, and generally vanish. Emails will all the time sit within the inboxes of people who find themselves keen on your books. You choose the message, the schedule, and the format, and have full management.

Listed below are some key advantages of e-mail advertising and marketing:

• Direct connection to your readers
• Increased open and conversion potential than one-off posts
• Choice to automate emails and get gross sales with out a lot effort
• Full management over timing and messaging
• Decrease ongoing price than paid advertisements and sponsored posts

Constructing your writer e-mail listing from scratch

Each e-book launch feels simpler when you have already got readers ready for it. That’s what an writer e-mail listing provides you. As a substitute of ranging from zero every time, you have got a ready-made viewers of people that need to learn about your new launch.

Readers who be a part of your listing are sometimes your most devoted followers. They need to know when the following e-book is prepared, and so they’re extra more likely to help you early. That early help issues as a result of it creates buzz, brings in opinions, and helps your e-book attain new audiences.

Listed below are some helpful tricks to construct your writer e-mail listing:

• Lead magnets: This may very well be something from a bonus chapter obtain to some other useful resource that folks would like to get their arms on, in change for his or her e-mail data
• Popups and varieties: Place a transparent signup kind in your Homepage and About web page — simply ask for identify and e-mail
• E book backs matter: Add a transparent invitation to subscribe on the finish of your books so new readers can keep linked
• Creator occasions: Accumulate emails at e-book signings, readings, or workshops
• Social media: Use your social channels to drive followers to your signup web page with a free provide

Try this easy signup kind on the writer Sarah J. Maas’s web site:

How one can create a lead magnet readers can’t resist

A lead magnet is a free merchandise you give readers in change for his or her e-mail. For authors, it ought to present your writing and provides actual worth straight away. The purpose is straightforward: somebody indicators up, will get the free merchandise, after which needs to see extra of your work.

A very good lead magnet helps you grow your email list by turning informal readers into readers. It provides folks a purpose to affix, and it provides you a solution to begin a relationship with them. When the free content material matches what you write, new subscribers usually tend to turn out to be long-term readers.

Listed below are some free sources you’ll be able to provide:

• Free chapter: The primary chapter or two of your e-book
• Bonus quick story: A scene or story set in your e-book world that readers can not get anyplace else
• Unique content material pack: Studying information, character notes, or a map for a fantasy e-book
• Early entry or preview: Let subscribers learn a draft or excerpt earlier than launch

Comply with these fast tricks to make your lead magnets more practical:

• Preserve it related: Match the free content material to the books you write so subscribers who be a part of will really need extra
• Make it straightforward to get: Preserve the file small and the signup fast to keep away from dropping folks due to lengthy varieties 

Finest locations to advertise your lead magnet

When you’ve selected what free sources you need to give, you’ll want to promote your provide on a number of channels.

Listed below are a few of the greatest channels the place you’ll be able to promote your lead magnets:

• Web site: Use a easy kind throughout your web site or on key touchdown pages that encourages folks to enroll to get a free useful resource. You need to use Omnisend’s popup and landing page templates to get extra conversions.
• Social media: Put a signup hyperlink or your Omnisend touchdown web page hyperlink in your bio and pin a submit concerning the freebie. Share quick posts, tales, or reels that specify the free content material and ship folks to the touchdown web page. Use a pinned submit so new followers see the provide straight away.
• E book again matter: Add a one-line invitation on the finish of your e-book and embrace a brief URL or QR code that directs readers to your Omnisend touchdown web page. Make the invite pleasant and clear, for instance: “Need the bonus scene? Be a part of my mailing listing.” That direct ask turns new readers into subscribers.
• In-person occasions: Convey a pill or a paper signup sheet to readings and signings, and ship these emails straight into Omnisend. Or present a QR code that opens your Omnisend touchdown web page so folks can enroll on their telephones. Comply with up with a welcome e-mail proper after the occasion.

After folks enroll, use Omnisend’s welcome email automation to ship the freebie mechanically and begin constructing a relationship.

How one can acquire reader emails legally and successfully

Whereas there are numerous advantages of e-mail advertising and marketing for authors, you’ll want to make sure you do it the proper approach. In any other case, you can face authorized hassle.

You need to observe the regulatory necessities set by requirements like GDPR (for the EU and UK) and TCPA (for textual content messages within the US):

• GDPR: Requires you to acquire consent earlier than sending emails to your readers. You are able to do this through the use of a easy opt-in checkbox in your varieties that asks folks in the event that they need to obtain promotional emails or newsletters. Additionally, keep away from utilizing pre-checked containers. Preserve a document of when and the way every reader gave consent. Double opt-in is a good suggestion in some international locations as a result of it creates additional proof of consent for compliance with GDPR.
• TCPA: Should you plan to ship advertising and marketing texts within the US, you want prior specific written consent underneath the TCPA. Meaning a transparent written settlement that the particular person permits you to ship advertising and marketing texts, particularly if you happen to use any automated sending instruments. Preserve the consent document and provides a straightforward solution to decide out in each message.
• A2P 10DLC: For enterprise SMS to US numbers, carriers require A2P 10DLC registration to your model and marketing campaign. Should you skip registration, carriers could block messages or cost increased charges.

Why is that this essential apart from authorized compliance?

It builds belief and ensures solely people who find themselves genuinely keen on your emails subscribe.

Omnisend has ready-made popups and touchdown pages with GDPR and TCPA pleasant choices, plus instruments to retailer consent and set off welcome automations. So, to reduce the stress, give them a go.

Try this instance of our signup kind, the place we explicitly ask for consent and state what individuals are signing up for.

Writing writer emails that join and convert

Electronic mail advertising and marketing enables you to develop actual relationships with readers by storytelling, exclusivity, and private connection. Storytelling retains readers studying. Unique content material makes subscribers really feel valued. Private notes make your messages really feel human and sincere. 

When readers belief you, they’re extra more likely to open emails, reply, and purchase if you promote a book.

Don’t promote each message. If each e-mail asks for cash, folks cease opening them. As a substitute, focus most emails on giving worth: a brief story, a useful replace, a fast writer observe, or a reader query. Use promotions sparingly and make them clear and helpful, in order that if you do ask readers to purchase a e-book, they listen.

The 5 kinds of writer emails each author ought to ship

Should you’re pondering of leveraging e-mail advertising and marketing for authors, then listed below are a few of the key kinds of emails you need to take into account sending, together with writer e-mail examples:

• Welcome emails: Readers typically be a part of your listing when their pleasure is highest. Ship your welcome e-mail straight away to faucet into that second. A fast introduction paired with a promise of what’s forward retains that momentum going. Right here’s an instance:

• E book launch bulletins: Your subscribers joined as a result of they care about your books, so allow them to be the primary to learn about an upcoming e-book launch. This makes them really feel particular and generates pleasure about your e-book. Right here’s an instance:

• Behind-the-scenes content material: Inform your subscribers what stage you’re in. Are you drafting? Modifying? Ready on cowl artwork? Giving these BTS updates retains them engaged and excited to your subsequent e-book. Creator Eliza Tilton, for instance, sends common newsletters to her subscribers the place she shares her journey of writing a e-book and a few of the newest updates. Right here’s an instance:

• Unique presents: Supply your subscribers early reductions on new releases. Even a small value break for the primary week reveals readers that being in your listing provides them actual advantages. Right here’s an instance of a easy e-mail with a proposal:

• Reader surveys: Use e-mail surveys to gather testimonials. Ask sensible questions too — like whether or not readers could be keen on signed copies or merchandise. It helps you perceive what extras your neighborhood values. Try this e-mail by an writer who’s asking their readers what sort of e-book they’d need to learn subsequent:

Creator e-mail templates to encourage your subsequent marketing campaign

Templates make writing emails sooner and e-mail advertising and marketing much less annoying for authors. 

Use these drafts as beginning factors, then change wording so messages sound such as you. Copy, paste, and personalize. Attempt two topic strains and a brief preview to see what readers open. These templates work nicely with Omnisend or any e-mail platform.

Template 1: Welcome e-mail

Template 2: New e-book announcement

Template 3: Thanks + sneak peek

Wish to save time? Omnisend has ready-to-use templates that authors can use for e-mail advertising and marketing. Simply choose one, add your textual content and pictures, and hit ship. No coding, no stress.

Electronic mail advertising and marketing methods that promote books

Electronic mail works greatest when readers belief you. That belief comes from sending helpful, partaking content material earlier than asking for a sale. 

Stability your messages so most are centered on updates, tales, or particular extras. Then, if you promote a e-book, readers usually tend to reply.

Want some sensible methods to get essentially the most out of e-mail advertising and marketing for publishers?

Comply with these techniques:

• Section by reader curiosity so followers solely get updates that matter to them
• Use their first identify or observe what sequence they observe so as to add a private contact
• Use storytelling to information readers towards your books
• Preserve CTAs centered on one clear hyperlink or motion
• A/B take a look at promotions to study what turns curiosity into gross sales

Electronic mail advertising and marketing instruments for authors: Why Omnisend is the only option

Writing books is your precedence, however e-mail advertising and marketing is vital for gross sales and viewers progress. A devoted platform takes care of the technical aspect so you’ll be able to deal with writing. 

Omnisend gives drag-and-drop builders, automations, and analytics tailor-made to creators such as you. Right here’s what you get:

• Drag-and-drop e-mail builder: Design emails rapidly with out worrying about coding
• Pre-built automation workflows: Save time with prepared sequences for each stage of the reader journey
• Touchdown pages and varieties: Accumulate subscribers each on-line and offline and construct a strong writer mailing listing
• Compliance instruments: Keep away from authorized complications of e-book e-mail advertising and marketing
• Email segmentation: Ship emails tailor-made to followers’ favourite genres or pursuits
• Electronic mail + SMS: Attain readers wherever they test messages most
• Analytics: See which campaigns drive opens, clicks, and e-book gross sales

Electronic mail advertising and marketing greatest practices for authors in 2025

You now know the makes use of of e-mail advertising and marketing for authors. To get essentially the most out of it, although, observe these greatest practices:

• Solely e-mail opted-in subscribers: Keep away from sending emails to individuals who haven’t signed up
• Ship a welcome e-mail instantly: Use your first e-mail to thank readers for becoming a member of and provides them a purpose to remain engaged
• Personalize content material: Use the reader’s identify, favourite sequence, or style desire to make emails really feel private
• Embrace a CTA: Encourage actions like studying a chapter or buying a e-book
• Make unsubscribing straightforward: Respect your readers’ selections, hold your listing clear, and preserve belief
• Be constant: Ship emails on a predictable schedule
• Monitor analytics: Study what works and enhance every time
• Take a look at topic strains: Instruments like Omnisend’s Subject Line Tester can assist improve your e-mail open charge 

Your subsequent chapter: Begin rising your writer e-mail listing

Should you’re an writer, you’ll want to leverage e-mail advertising and marketing to instantly join with readers and construct a neighborhood. E book e-mail advertising and marketing is likely one of the greatest methods for authors such as you to share updates, announce new e-book releases, and drive increased e-book gross sales.

Omnisend gives an intuitive, compliant, and efficient solution to handle e-mail advertising and marketing for authors. Get began with Omnisend now and develop your viewers from day one.